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Fashion meets watches and jewelleryFashion at BASELWORLD 2013

At BASELWORLD from April 25 to May 2, 2013, fashion editors and trend spotters will have the opportunity to discover the new watch and jewellery collections launched by the most eminent players worldwide.

Alongside renowned watch and jewellery manufacturers, such as Omega, Chopard, Rolex or Patek Philippe, a number of the world's most well-known fashion brands will also be exhibiting in Basel and giving visitors an initial peek at their new watch and jewellery lines. For several years now, a close bond has existed between BASELWORLD, the most important watch and jewellery show globally, and the leading fashion houses with their designers. This liaison has its roots in the early 1970s when Gucci was one of the first fashion houses to introduce watches of its own.

The link between fashion trends and designs in the world of fashion, on the one hand, and accessories like watches and jewellery, on the other, is evident in a large number of brands. Examples include the GG and Bamboo motifs at Gucci or the B watch from Fendi, which constitutes the ideal match for the famous Fendi B bag. In many of the luxury goods companies, including Hermès, Dior and Chanel, a constant flow of design and material-based inspirations takes place in both directions between the watch and jewellery collections and the company's remaining lines, with the result that they influence and complement each other in the ideal manner. A large number of the watches unveiled here captivate visitors with their accomplished French or Italian design and their perfected art of Swiss watchmaking.

While many of the collections shown at BASELWORLD reflect the major fashion trends and currents from the international catwalks, an influence in the opposite direction is also repeatedly in evidence. Yellow and rose gold have featured frequently at BASELWORLD over the past few years and are now being taken up by the big fashion house collections too. The wider fashion and design trends have similarly been influenced by the use of ceramics, titanium and PVD, as well as by the pavé technique for setting diamonds and the use of coloured stones.

Over the years, a large number of icons from the fashion world have been guests at BASELWORLD, including Vivienne Westwood and Diane von Fürstenberg. And this year once again, brilliant new designs and impressive creations from the most successful watch and jewellery brands and the biggest fashion houses will be enticing people to Basel.