BASELNEWS 2010DOXA continues to grow and presents its watches this year in the prestigious Hall 1.1.
DOXA enjoyed a stable growth last year and continues to expand its activities during the first trimester of the New Year. Thus, the watch brand located in the City of Biel-Bienne decided to strengthen its presence at Baselworld. This year, the booth will be located in the exclusive Hall 1.1. DOXA thus belongs to the closed circle of luxury brands exhibiting their products in this space.
Despite the difficult worldwide economy in 2009, the Swiss watch brand could strengthen its position thanks to a flexible and proactive strategy. Its new location at Baselworld reflects its successful business development. The new booth guarantees more visibility and adds authority to the increased prestige of the trademark. Spacious and more welcoming, the new booth also reflects the excellence of this brand.
The models in the collection 2010 soon to be presented Basel clearly reflect the new values and trends in the watch and jewelry industry. For example, we involved our customers in the design process of the Grafic and SUB watches. This method is called design participation. With DOXA’s open minded philosophy the original processes of creation, production and marketing were adapted. Considering the magnitude of this challenge, DOXA is especially proud to present this year new models, refined and timeless pieces endowed with a strong emotional component.