TrustedWatch - All about watches



Saxon watchmaker continues to expand in the Middle EastA. Lange & Söhne opens boutique in Beirut

A. Lange & Söhne, the renowned watchmaker from Saxony, Germany, is expanding its presence in the Middle East with the opening of a boutique in Beirut, Lebanon. Located in the heart of Downtown Beirut, the capital's most famous and vibrant luxury-shopping area, the new mono-brand store is yet another milestone in the company's ongoing internationalisation.

"The opening of our first boutique in Beirut is an important step in A. Lange & Söhne's expansion strategy for the Middle East. It is both a commitment to Lange's loyal fans in the region and a tribute to the increasing importance of the Lebanese market for our brand," said Ramzi Nael, Brand Director Middle East, Africa & India at A. Lange & Söhne. Since its first appearance in 1999, the company has continuously extended its presence in Middle East markets.

The shop will be operated in cooperation with long-time partner Cadrans, Maison de Haute Horlogerie, present in the market for over 40 years. "After 13 years of successful partnership, we are delighted and proud to open the country's first A. Lange & Söhne boutique. This is a testimony of this prestigious brand's appeal among the city's watch connoisseurs and its continuous rise in Lebanon," said Raymond Abou Adal, CEO of Holdal Group that owns Cadrans.

The new home of A. Lange & Söhne offers watch collectors and connoisseurs the complete experience of Saxon watchmaking artistry including the latest debuts and exclusive boutique models. Every interior design detail of the new store will reflect the watchmaker's untiring quest for precision and perfection. The corporate colour, an elegant grey, can be found in the wood panelling. Elements made of sandstone are an indication of the brand's origin. The material is typical of the manufactory's surroundings, known by the name of Saxon Switzerland. A. Lange & Söhne Beirut is sure to become another embassy of Saxon fine watchmaking and a watch aficionado's paradise.