New advertising campaignARMIN STROM expresses itself
As ARMIN STROM prepares to present its new calibres at Baselworld, the brand is also looking forward to the launch of its new multi-phase international advertising campaign. The objective of the campaign is to present the know-how of the brand in an original manner and with a fresh, accessible tone – one that enables true connoisseurs of fine timepieces to enter the world of ARMIN STROM.
To this end, the advert headline relates to the skills of the manufacture and its uncompromising vision of high watchmaking : two factors found at the heart of each ARMIN STROM watch. The background of the advert is white, displaying a filigree rendition of the timepiece’s technical elements. At the centre of the layout, a photograph with a three-dimensional effect of the watch enables the viewer to appreciate the full beauty of the mechanical movements, also depicted at the foot of the page.
Due to be launched in Spring 2013, the new ARMIN STROM ad campaign will enable the brand to share its passion for creating exceptional timepieces. The campaign is designed for an audience on a special quest : to find horological perfection.