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34th America’s Cup DefenderTAG Heuer - Official partner of ORACLE TEAM USA

TAG Heuer embarks in the most thrilling adventure, partnering the mighty ORACLE TEAM USA, the 34th America’s Cup defending champions.  To pay tribute to this partnership, TAG Heuer introduces the new Aquaracer 500M series.

As Official Partner, TAG Heuer is using its latest technology to support ORACLE TEAM USA in its bid to retain the America’s Cup for the USA. The world’s greatest contest in sailing, the 2013 America’s Cup reaches its climax in San Francisco. The Finals will test ORACLE TEAM USA athletes  and TAG Heuer watches to the limit. All the American team will be using newly launched Aquaracer timepieces. TAG Heuer’s commitment to sailing is impressive. For over 80 years, it has pushed the boundaries of timekeeping and so enabled yachtsmen and boats to achieve new records.  The new Aquaracer series are its latest sailing breakthrough.

“We want to break every record ever set, for both man and machine,” said TAG Heuer President and CEO Jean-Christophe Babin. “We challenged our teams to create the most elegant yet resistant Aquaracer watch ever. Ceramic became obvious. A material that is four times harder than steel, yet lighter; unscratchable, yet precious. A perfect fit for the new Aquaracer, water resistant to 500M, a watch with “performance” in its DNA.” Ceramic makes the TAG Heuer Aquaracer 500M Ceramic watches uniquely suitable for the most thrilling sailing adventure on the planet.