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(11/2009) OMEGA has updated its start block for swimming events and the new version will be introduced in international competition at the FINA/ARENA Swimming World Cup 2009 in Stockholm.
(11/2009) This year, ARMIN STROM moved into its new business premises in Biel and now the brand is already ready to launch its first calibre, under the ARMIN by ARMIN STROM label, on 17 November 2009, thus becoming an authentic Bienne watch manufacture. The ARM09 (ArminReserveMarche09), as the calibre is known, has emerged in a relatively short time as a result of dynamic teamwork and total motivation.
(11/2009) The LANGE ZEITWERK by A. Lange & Söhne was awarded the "L' Aiguille d'Or" (“Golden Hand“) at the "Grand Prix d'Horlogerie de Genève" on Saturday evening. The awards ceremony event took place at the Geneva Grand Theatre. The "Grand Prix de Genève", which was organized for the ninth time, is said to be the leading award of the Swiss watch industry.
(11/2009) A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time and the moon that entrances us with its rounded, delicate lines the new Longines PrimaLuna is a tribute to this silvery star. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds.
(11/2009) Frank M. Bürgin (CEO Montres Charmex SA) is widely known as one of the foremost experts in the field of diving watches; he won the current world record for water resistance with the 20’000 FEET (6’000 meters), only a year after losing the title he had won with the 12’000 FEET and 3’900 meters to Rolex’ OYSTER PERPETUAL SEA-DWELLER DEEPSEA in 2008.
(10/2009) Since it premiered in October 1994, the LANGE 1 has been “the face” of A. Lange & Söhne. With its striking dial design and its patented outsize date – the first truly legible date display ever to grace a wrist-watch – it gained global fame virtually overnight and garnered a host of product awards. Today, the LANGE 1 symbolises Lange watch-making artistry.
(10/2009) The blueprint for Big Bang's evolution lies in a chic and incisive style. Its case, featuring a vertical satin finish like the bezel, stands out elegantly around the highly sober matt black dial which has no numerals; instead it is graduated by uniform indexes the same colour as the case. Increasingly classic, the Big Bang is now asserting itself as an icon of 21st Century watchmaking.
(10/2009) Driven by the passion for horological technologies and faithful to ist avant-garde spirit, Jaeger-LeCoultre is opening the first iPhone watchmaking initiation school. The watch manufacturer has called upon the talents of Phonevalley, the world’s leading mobile marketing agency, in designing and creating its application that aims to share the fascinating world of fine watchmaking with the public at large.
(10/2009) Year 2009 marks the fiftieth anniversary of Certina's famous Double Security “DS Concept”. These two emblematic letters, visible on every Certina timepiece, bear witness to the unique protection system developed by company engineers at the Swiss watchmaking brand in 1959. The acronym speaks for the extensive history and experience of the Swiss watchmaker, and the rich years of scientific expeditions, extreme sport and adventure, which testify to its outstanding precision and reliability.
(10/2009) The RICHARD LANGE „Pour le Mérite“ – a timepiece that A. Lange & Söhne has only presented in January 2009 – has been awarded twice last Friday in Singapore. Not only “Watch of the Year” but also “Best Men’s Watch” have been the titles that have been bestowed upon the watch on the occasion of the “Grand Prix d'Horlogerie Asia” by a jury of watch connoisseurs and experts from all over Asia.
(10/2009) Omega has announced the launch of the Seamaster Planet Ocean Liquidmetal® Limited Edition, the world’s first watch to bond ceramics and Liquidmetal®. Swatch Group researchers collaborating with Omega’s product development team have created a striking ceramic diving bezel whose numbers and scaling, made of the Liquidmetal® alloy, appear in stunning silvery contrast to the black ceramic background.
(10/2009) For the past fifty years, the letters “DS” have contributed greatly to Certina's reputation. They are at once symbol of quality and keepsake of the first DS1 collection launched in 1960. On the occasion of the official anniversary of the Double Security Concept, the Swiss brand launches its new DS1 Automatic, an exclusive timepiece which allies to perfection “retro” inspiration and decidedly contemporary influences. Along a sport-classical ideology, the new DS1 prolongs the DS legend with unique evocative power, and notes of great sobriety and
(10/2009) State of the art and the most sophisticated design statement to wear: The FORTIS B-42 BLACK BLACK. Presented for the first time in spring in Basel, this watch will not only appeal to purists among the watch lovers. The Titanium case, coated black in PVD, houses a Swiss automatic movement with day/date indication (20 bar/200 m water-resistant).
(10/2009) In the interest of providing its customers with effective protection against counterfeiting, Parmigiani Fleurier is giving a world preview of its new system for certifying the authenticity and origin of its timepieces. Developed by PROOFTAG, a company renowned for its excellence in producing innovative authentication and security solutions, the Bubble Tag™, which has been adapted for use in the watch industry, is a new technology offering visible certification of authenticity and origin which is impossible to reproduce, and represents the most advanced solution on the market.
(09/2009) One of America’s most celebrated comedians and the host of the popular Jay Leno Show on NBC will invite his guests to participate in a competition he is introducing later this month. Called the «Jay Leno Green Car Challenge», the first of the trials will take place on 18 September 2009.