The Armin Racing Regulator by Timo Glock

Timo Glock visited watch manufactory of Armin Strom

(05/2012) Timo Glock, ARMIN STROM Brand Ambassador, visited his F1 team sponsor’s watch manufactory in Biel and participated in a production workshop.  Timo learnt about the precision, technology and passion required and the importance of every small detail contributing to the watch’s final success – in fact, many aspects reminded him of Formula 1. His steady hands during the workshop seemed to indicate a natural watchmaking talent, even though he has no previous experience.

A fabulous flight!

Yves «Jetman» Rossy soars over the Rio de Janeiro skyline

(05/2012) Yves “Jetman” Rossy once again pushed the boundaries of aviation by completing a fabulous flight above the city of Rio de Janeiro, Brazil. This airborne pioneer, who is the only man to fly with a rigid wing equipped with four jet engines, jumped out of a helicopter above the Rodrigo de Freitas Lake, before stabilizing the wing and heading full throttle north to fly around Corcovado Hill.

703 feet freediving world record attempt on the Côte d’Azur

THE FRENCH JOB: Bloggers wanted for job of their lifetime

(04/2012) Under the title of “The French Job”, Maurice Lacroix is looking for a team to follow diver Sébastien Murat’s freediving world record attempt of more than 703 feet beneath the sealevel over two weeks in June. The team will comprise four bloggers, who will cover the activities on the ground in English, German, Russian and Chinese, a video-blogger, a Wordpress expert, a personal assistant and a pool boy, and their job will be to report on Séb’s mission internationally.

King Power UEFA EURO 2012 Ukraine & Poland

Hublot appointed Official Watches of UEFA EURO 2012

(03/2012) As Official Watch of the UEFA EURO 2012 ™, and also present on the referee board of the 14th UEFA European Football Championship, Hublot has chosen the Kyiv Olympic Stadium, an imposing 68,000-seater structure and the venue which will host several UEFA EURO 2012™ matches as well as the final scheduled for 1st July 2012, as the symbolic location for the unveiling of its two official UEFA EURO 2012™ watches.

A Tribute to the Legend and to Charity

Under the hammer: The IWC Big Pilot’s Watch Edition Muhammad Ali

(03/2012) A unique timepiece from Swiss watch manufacturer IWC Schaffhausen went under the hammer last Saturday at Celebrity Fight Night. Having long been supported by The Greatest TM *, Muhammad Ali, the star-studded gala event was established to raise funds for the Muhammad Ali Parkinson Center.

Champion’s Diver – winners’ union

BASELWORLD 2012: Evgeny Plushenko & Ulysse Nardin

(03/2012) The work of sportsmen and watchmakers has much in common: focus on the process, filigree performance, painstaking work and a serious approach to the matter. These similarities likely facilitated this collection of Ulysse Nardin. The entire team has been striving for the best result.  

Chevalier de l’Ordre des Arts et des Lettres

Vacheron Constantin: CEO Juan Carlos Torre was awarded

(03/2012) During the preview of the “Masques à Démasquer” exhibition, held on Tuesday, February 21st at the Barbier-Mueller Museum in Geneva, the French Ambassador to Switzerland, in the name of the French Minister of Culture and Communication, appointed Juan Carlos Torres, CEO of the Manufacture Vacheron Constantin, a “Chevalier de l’Ordre des Arts et des Lettres” (Knight of the Order of Arts and Letters).

Cameron Diaz proudly displayed the new Link Lady

BASELWORLD 2012: Cameron Diaz is newest brand ambassador of TAG Heuer

(03/2012) TAG Heuer’s newest brand ambassador Cameron Diaz appeared before delighted international press on the Rhine river banks the night before the opening of BaselWorld. Welcomed on stage by thunderous applause, she proudly displayed the new Link Lady.

A steadfast spirit of conquest

Two Swiss symbols: CYRUS and Freddy Nock

(02/2012) Birds of a feather flock together... is one of the best-known proverbs, and it especially applies in this meeting of two Swiss symbols: Freddy Nock and CYRUS. Two independent entities, two strong characters, the same clear and long-lasting vision and a steadfast spirit of conquest.

The ARMIN Racing Regulator

Marussia F1™ Team driver Timo Glock visits Armin Strom

(02/2012) Last week, Marussia F1 Team driver and Armin Strom Brand Ambassador, Timo Glock, visited the Armin Strom ‘Manufactory’ in Biel for an insight into the business of watch making, even taking a turn himself on the bench as a watchmaker.

Hublot pays tribute to its famed architect Oscar Niemeyer

Hublot celebrates the capital Brasilia

(12/2011) Hublot, Official Timekeeper of the forthcoming 2014 FIFA World Cup Brazil™, is starting its countdown to the event by celebrating the country's capital, Brasilia, and paying tribute to its creator, Oscar Niemeyer. Architect of the futuristic city, symbol of modern Brazil, one of his country's most celebrated figures and recognised as one of the most well-known architects of the 20th century, Oscar Niemeyer has agreed, quite exceptionally, to work with Hublot.

The world’s first jet-powered man

Jetman flies with the Breitling Jet Team

(12/2011) Another top-flight feat makes aviation history. After crossing the Channel, flying alongside two Boeing Stearman biplanes carrying the Breitling Wingwalkers, looping the loop around a hot-air balloon and hurtling across the sky over the Grand Canyon, Yves "Jetman" Rossy has shifted up yet another gear with a formation flight alongside two jets from the Breitling Jet Team.

Two prestigious names

Audemars Piguet: Partnership with the Hofreitschule

(11/2011) On 16th October in Vienna, Audemars Piguet revealed its new partnership with the Hofreitschule, the Spanish riding school established in the Austrian city. For four centuries, this institution has remained the only one in the world to perpetuate classic equestrian art using the same, traditional rules.

The supermodel posed for a photo session

Cindy Crawford opens the first OMEGA store in Buenos Aires

(11/2011) In keeping with the steady expansion and positioning of the Swiss luxury watch brand in Argentina, Cindy was accompanied by President of OMEGA Stephen Urquhart as she cut the inaugural ribbon, posed for pictures inside the new store and signed the case of an OMEGA Constellation watch. The supermodel has been an OMEGA Ambassador since 1995.

Lots of happy memories

Michelle Wie visits the newly open OMEGA Boutique in Guadalajara

(11/2011) OMEGA brand ambassador Michelle Wie is in Mexico to compete in the Lorena Ochoa Invitational. She visited the newly open OMEGA Boutique in Guadalajara where she chatted with the staff, enjoyed the new collections and posed for photographs.