OMEGA European Masters Final round

Greg Norman makes Trophy Presentation to winner Miguel Angel Jiménez

(09/2010) At the awards-presentation ceremony following the OMEGA European Masters, Miguel Angel Jiménez received his championship trophy from Stephen Urquhart, president of OMEGA, and golfing legend Greg Norman. He was also given an Omega "Mission Hills World Cup" Constellation Double Eagle Co-Axial Chronograph Titanium and the red jacket indicating that he is this the 2010 European Master. The ceremony took place on the 18th green of the course at Crans-Montana. (more…)

Don Vito Wyprächtiger will make history

Oris Big Crown Air Racing hits Nevada

(09/2010) From 15th – 19th September this year Oris is taking part in the world famous Reno Air Race in Nevada, USA with its team 'Oris Big Crown Air Racing'. Aerobatic pilot Don Vito Wyprächtiger will make history as he competes in the 'Formula One' category in his trusty "Scarlet Screamer": he will become the first ever Swiss to feature at Reno. He qualified for the event by attending a Rookie Camp, which he passed with flying colours. After seeing his performance the organisers gave him the go-ahead to take part in this year’s race. (more…)

Title sponsor introduces its newest ambassador

Golfing Legend Greg Norman joins OMEGA

(09/2010) When Greg Norman – golf’s legendary Great White Shark – stepped up to the first tee at the OMEGA European Masters golf tournament in Crans-Montana, Switzerland, he did so as the newest member of OMEGA’s family of brand ambassadors. OMEGA and Norman made the announcement as the event got underway at the scenic Crans-sur-Sierre Golf Club on Thursday the 2nd of September. (more…)

Blancpain Lamborghini Murcielago 670 R-S No.24

FIA GT1: Mixed emotions for Reiter Engineering at Nurburgring

(09/2010) There were mixed emotions for the Reiter Engineering Lamborghini team in the sixth round of the FIA GT1 World Championship and races 11 and 12 of the ADAC GT Masters at the Nurburgring circuit. In the GT1 category Peter Kox and Christopher Haase had a successful weekend finishing second in the Championship Race on Sunday in the Blancpain Lamborghini Murcielago 670 R-S No.24 after a brilliant display of teamwork at the pit stop. That result followed a third place finish for the pair in the Qualifying Race the previous day. Both Kox and Haase paid tribute to the excellent work of the team at the driver-change pit stop for their ultimate success in the race. (more…)

Live from the Mostra in Venice

Jaeger-LeCoultre at the 67th Venice International Film Festival

(09/2010) In its sixth year of sponsorship of the Venice International Film Festival, Jaeger-LeCoultre is pleased to present special live access to the 67th Venice Mostra, between September 1st to 11th, 2010. In addition the Métiers d’Art being given pride of place this year, cinephiles and red carpet watchers alike will be able to follow festival highlights in real time. (more…)

Ambassador for the United Nations Nicole Kidman

OMEGA event in Hong Kong benefits UNIFEM

(08/2010) At a special event in Hong Kong, Oscar-winning actress Nicole Kidman, in her capacity as Goodwill Ambassador for the United Nations Development Fund for Women (UNIFEM), introduced her husband, Grammy Award-winning singer Keith Urban in a private concert to benefit the organisation. (more…)

Live for something, or you will die for nothing.

Fredy Barth is the new ambassador for Carl F. Bucherer

(08/2010) In 2010, the Swiss racing driver, Fredy Barth, is having his first highly successful season in the World Touring Class Championship (WTCC). He is the perfect example of a man who is able to achieve his dreams and objectives with commitment, discipline and staying power. He shares with Carl F. Bucherer the uncompromising will, to go his own way and realize his dreams. For this reason, Fredy Barth is the new ambassador for the independent watch manufacturer with its head office in Lucerne. (more…)

Spectacular sporting flair

The Hublot Polo Gold Cup Gstaad in the best possible hands

(08/2010) Hublot was well represented this weekend in Gstaad, at the polo field set up especially for the occasion beside the airport of the Bernese Alps. The Hublot Polo Gold Cup Gstaad, Switzerland's biggest polo tournament, enjoyed the newly-returned summer heat. The teams, which each had an overall handicap of 18, distinguished themselves with their spectacular sporting flair under these optimal conditions. (more…)

The L-evolution Super Trofeo 2010

Blancpain tames the legendary Hungaroring!

(08/2010) Budapest’s famous Hungaroring experienced an exceptional weekend with the Lamborghini Blancpain Super Trofeo and Le Mans Serie competitions. The 4,380 metres and 14 bends of the circuit witnessed an incessant struggle between seasoned drivers such as Jean Alesi, Giancarlo Fisichella and Olivier Panis, providing a spectacular show for the many devotees of motor sports in attendance. (more…)

From August 20-22, 2010 in Strobl am Wolfgangsee

Polo Match against the backdrop of Salzkammergut

(08/2010) Polo takes over Austria from August 20-22, 2010. Jaeger-LeCoultre is sponsoring one team and will be displaying its best and finest sports watches at an exhibition designed around the new Master Compressor Extreme LAB2 Tribute to Geophysic, to be presented at a press conference attended by our Brand Ambassador Stéphane Schaffer. (more…)

Great Olympic Moments in Time

OMEGA celebrates the inaugural Youth Olympic Games at Ion Orchard

(08/2010) OMEGA, the luxury Swiss watch brand, celebrated its first collaboration with the inaugural Youth Olympic Games in Singapore with the official opening of the "Great Olympic Moments in Time" exhibition. Together with more than 200 invited guests, the event commemorated OMEGA’s long standing involvement with the Olympic Games. The night presented guests the opportunity to discover OMEGA’s rich Olympic history with displays of the brand’s unique OMEGA’s timekeeping equipment. (more…)

No Million Dollar Goal

Manchester United Players put on a Show in New York for Hublot’s Million Dollar Challenge

(08/2010) Thursday July 22nd, in one of New York’s most iconic locations between the Flatiron and Empire States building, the Hublot Million dollar challenge with Manchester United drew over 1500 people. Star players Paul Scholes, Ryan Giggs, Darren Fletcher, Edwin Van de Sar and the manager Sir Alex Ferguson, who were late as even MU cannot beat New York traffic and needed a police escort to make it to the 23rd street location, tried their best to score the Million dollar shot. (more…)

A Great Man Takes His Leave!

Death of François Habersaat

(08/2010) The former President of the Federation of the Swiss Watch Industry (FH) François Habersaat passed away on 2 August in his 81st year after a short illness. François Habersaat devoted his entire career to the watch industry. After working as Sales Manager with Felsa, he joined Ebauches SA in 1969 as deputy director, before being appointed Head of the Sales and Marketing Department of the company ETA in Granges in 1978. In the autumn of 1993 he took over the presidency of the FH. (more…)

FIA GT1 World Championship

Blancpain hits the Spa-Francorchamps track

(08/2010) It’s an eventful, action-packed weekend for Blancpain on Belgium’s legendary Spa-Francorchamps track. Marc A. Hayek, President & CEO of the prestigious watch brand, not only achieved good results in the fourth leg of the Lamborghini Blancpain´Super Trofeo, but is also taking part at this very moment and for the very first time in the famous 24 Hours of Spa endurance race. Moreover, in the fifth leg of the FIA GT1 World Championship, the Manufacture from Le Brassus lined up two Lamborghini Murciélagos and handled the official timing of the competition as the exclusive watch partner of this championship. (more…)

Three World Records

Three World Records: Maurice Lacroix Bering Strait Expedition Started

(07/2010) A team of adventurers with the motto of "Follow Your Convictions" has set out to cross the Bering Strait by kiteboard, setting three world records in the process. (more…)

Highest precision and finest technical know-how

GP2 Race Driver Fabio Leimer visits CERTINA in Le Locle

(07/2010) Brand ambassador and GP2 ace driver Fabio Leimer paid a special first visit to his Swiss sportwatch brand and sponsor CERTINA, on July 14 in Le Locle. With his managers, and friend Rolf Biland (seven-times sidecar motorcycling world champion), Fabio came to meet the full dynamic team behind the exciting timepieces, and enjoy an inside tour of the cutting-edge CERTINA facilities. He was very impressed, and noted that in motorsports, as in watchmaking, success rides on the highest precision, finest technical know-how and continuous innovation. (more…)

Know-how, artistic passion and empathy

Quincy Jones visits the Manufacture Audemars Piguet

(07/2010) On the eve of the traditional Swiss watch industry vacation, a very special guest and above all a longtime friend came to salute the remarkable work of the watchmakers in the Manufacture Audemars Piguet. During his visit, the legendary multi-talented artist, trumpeter, composer and producer Quincy Jones, discovered the manufacturing secrets of Audemars Piguet timepieces and in particular those of the watch bearing his name, the Millenary Quincy Jones, which was presented at the SIHH 2010. (more…)

Special appearance at the OMEGA Boutique on Fifth Avenue

OMEGA and the 35th Anniversary of the Apollo-Soyuz Test Project Mission

(07/2010) The 35th anniversary of this historic handshake in space is commemorated with the release of the OMEGA Speedmaster Professional Apollo-Soyuz “35th Anniversary” chronograph in a limited edition of 1,975 watches, featuring a meteorite dial and engraved case back. The astronauts and cosmonauts signed and donated 10 limited edition OMEGA Speedmaster Professional Apollo-Soyuz “35th Anniversary” chronograph boxes to commemorate the mission’s historic anniversary and participated in a special forum discussion, moderated by space expert Miles O’Brien, sharing their memories of their famous mission and landmark “handshake in space.” (more…)

100’000 US$ for the Usain Bolt Foundation

Usain Bolt raced in a charity event in front of the Hublot manufacture

(07/2010) Usain Bolt today took part in a charity race organised by Hublot, for whom he is the "fastest ambassador in the world"! He was racing against 10 young athletes from the region, whose aim was to reach the finish line before him, with Hublot agreeing to pay US,000 to the Usain Bolt Foundation for every child who crossed the line before the "Lightning Bolt". His sprint in front of the Hublot manufacture, and above all the children's motivation, raised the sum of 100'000 US$. (more…)

Parc de Bagatelle in Paris

Passion for the sport: Hublot Open de Paris

(07/2010) The 116th Open de Paris took place this weekend at the Parc de Bagatelle in Paris. For the first time in its history, the Polo Club de Paris agreed to name this prestigious tournament after its sponsor: the "Hublot Open de Paris". The polo ground was the venue for a contest between teams each with a total handicap of 10. "Sainte Mesme" triumphed on Sunday afternoon, beating "La Herencia" in a spectacular and hard-fought match. (more…)

The face of Jaeger LeCoultre in Russia

Russian actress Ksenia Alferova wears the Reverso Squadra Lady Duetto

(07/2010) Russian actress Ksenia Alfyorova became the new ambassador of Jaeger-LeCoultre in Russia. Ksenia was born into a family of famous Russian actors – Irina Alfyorova and Alexander Abdulov. She has acted in series like “Moscow’s windows”, as well appeared in American director John Daly’s film "The Petersburg-Cannes Express”. (more…)

July 3, 2010 at Kursaal in Bern

Commemorative ceremony for Nicolas G. Hayek

(06/2010) On Saturday, July 3, 2010, at 2 p.m., a public commemorative ceremony will be held at Kursaal, Kornhausstrasse 3, 3013 Bern (Switzerland), Arena room. Guests are welcome to attend. Instead of flowers, may we ask those persons who wish to commemorate Mr. Hayek to make a donation to “Médecins sans frontières” in Geneva. (more…)

8’000 spectators

DeWitt is Official Timekeeper of the Queen’s Cup

(06/2010) Blue sky, refreshing little breeze and the beautifully prepared polo field of Smith’s Lawn. On Sunday (June 13) and for DeWitt’s first major event as “Official Timekeeper” of the Guards Polo Club, the setting at Windsor Great Park was just perfect for the Grand Finale of the mythical Queen’s Cup. On that occasion, Jérôme de Witt had the privilege of presenting to H.M The Queen a special commemorative Dame de Pressy watch. (more…)

The FORTIS B-42 Marinemaster Chronograph

Fortis: Dresden-Breslau Rallye 2010 starts

(06/2010) The biggest Off-road and 4-wheels motorsports event for professionals and amateurs in Europe takes place for the 16th time. The track will be more than 1500 kilometers long, a tough test for cars, humans and material. Joining this adventure: the FORTIS Off-road Team 4x4 in the Land Rover Defender and the Discovery. (more…)

Aston Martin claims sixth place

Jaeger-LeCoultre: Official Timekeeping Partner of Aston Martin Racing

(06/2010) The 2010 edition of Le Mans 24 Hours thrilled both motor sports enthusiasts and fine watchmaking devotees. As expected, the diesel-powered cars enjoyed a margin of superiority, but Aston Martin Racing fulfilled its mission of being the first LMP1 petrol car home. (more…)

Official partner and timekeeper

CSIO Schweiz and Longines extended their cooperation contract until 2013

(06/2010) The 2010 CSIO Schweiz in St. Gallen last weekend once again proved to be a thrilling show-jumping spectacular. Under a sunny sky, the enthusiastic crowd was treated to many memorable performances and nail-biting competition. Longines, which was the official partner and timekeeper for the ninth year running, also used this renowned event to launch its new exhibition “Longines – Maker of Column-Wheel Chronographs since 1878”, which showcases select timepieces that reflect the rich history of the renowned watchmaker from Saint-Imier. (more…)

Asian star Chi Ling Lin attended Royal Ascot

Longines: Official timekeeper for the races at Ascot

(06/2010) For the fourth consecutive year, Longines has had the singular honour of being official timekeeper for the races at Ascot which includes the prestigious Royal Ascot week. The famous Swiss watchmaker whose slogan is “Elegance is an attitude” is also one of the sponsors of the Royal Ascot Fashion Show, which is held in the Bessborough restaurant. (more…)

Proceeds will benefit women’s shelters and recovery programs

Nicole Kidman and OMEGA support UNIFEM in Haiti

(06/2010) When Academy Award®-winning actress and humanitarian Nicole Kidman visited Hong Kong in May, she took part in some high-profile activities in support of the United Nations Fund for Women (UNIFEM), arranged in cooperation with OMEGA. It wasn’t the first time OMEGA and Nicole Kidman had worked together on behalf of UNIFEM, an organization for which she is goodwill ambassador. (more…)

Audemars Piguet ambassador

Lee Westwood wins the St. Jude Classic in Memphis

(06/2010) An Audemars Piguet ambassador since 2005, Lee Westwood has gained renewed success on American soil by winning his second tournament in the United States (after a first in 1998). He finished at 10 under par after the longest playoff in the history of the St. Jude Classic. The 37 year-old Englishman said: "It's definitely nice to win again. Nobody likes negative questions when you try to be positive all the time." (more…)

Audemars Piguet has been the main co-sponsor since 2007

The Ladycat catamaran claims victory in the Bol d'Or Mirabaud 2010

(06/2010) Last Sunday, June 13th 2010, the Ladycat team of which Audemars Piguet has been the main co-sponsor since 2007 won the world's largest and most prestigious closed-water regatta. On Lake Léman this weekend, the fair sex prevailed over a number of great ocean sailing champions! The Ladycat, skippered by Dona Bertarelli and "manned" by a mainly female crew, won the 72nd edition of the Bol d'Or, crossing the finishing line well before the 515 other participants after 16 hours and 49 minutes of sailing – and almost two hours ahead of the runner-up boat. (more…)

FIRST leg of the FAI - Hungarian aerobatic champion

The winner: Tamás Nádas and FORTIS B-47 CALCULATOR

(06/2010) In the vicinity of Kecskemét, Hungary, in Matkópuszta between the 31st of May and the 5th of June 2010, the Hungarian Open Aerobatic Championship was held. As the championship was open for international entries, the event is considered an international event of the FAI (Fédération Aéronautique Internationale) also. For this reason, the winner receives not one but two medals. (more…)

Official presenting sponsor of the Red Carpet

Audemars Piguet encore performance at the Tony Awards

(06/2010) Audemars Piguet for the second year is proud to act as the presenting sponsor of the 64th Annual Tony Awards Telecast Red Carpet at Radio City Music Hall.  As part of a comprehensive partnership with The Tony Awards, Audemars Piguet has initiated a philanthropic effort through the brand's "The Time to Give Foundation" to benefit Broadway Cares/Equity Fights AIDS.  Following the highly successful "Time to Give" celebrity watch charity auction hosted last month, the program has raised

.3m to date. (more…)

Overall winner: Dane Rasmus Kofoed

Hublot honours haute cuisine

(06/2010) Hublot spent the start of this week at the heart of the prestigious "Bocuse d’Or" Chefs' championship. The brand was the timer for the competitions, earning pride of place on the chefs' hats. The winner was awarded a Big Bang presented by Jean-Claude Biver, the CEO of Hublot. (more…)

Elegant dinner in the Musée Rodin

Longines: Gustavo Kuerten receives award at a charity dinner

(06/2010) After the exhibition match that rounded up the Longines Future Tennis Aces tournament, Longines organised a charity dinner on the Saturday evening to raise funds for the charity organisations run by its two ambassadors of elegance Andre Agassi and Stefanie Graf. The Indian actress and Bollywood star Aishwarya Rai Bachchan and the two winners of the French Open at Roland Garros in 2000 – Mary Pierce and Gustavo Kuerten – were also among the many guests at this elegant dinner held in the Musée Rodin (more…)

Subtle balance between daring and wisdom

A legendary man joins a legendary brand: Lionel Messi, the new Audemars Piguet icon

(06/2010) Lionel Messi joins the world of Audemars Piguet and its 135 years of history. Understandably proud to be welcoming him, Audemars Piguet CEO Philippe Merk salutes the arrival of this exceptional personality who has successively overcome life's various trials to reach the peak of his art. (more…)

Hayek started the 150-minute endurance race

Hayek/Kox: Victory in Spa Francorchamps

(06/2010) Iconic Italian marque Lamborghini secured victory at round five of the Avon Tyres British GT Championship in Spa-Francorchamps, Belgium. Reiter Engineering’s drivers Marc A. Hayek and Peter Kox charged around the Belgian track on 5 June 2010, behind the wheel of their Lamborghini Gallardo LP 560-4. (more…)

Audemars Piguet Ambassador

Graeme McDowell won the Celtic Manor Wales Open

(06/2010) Audemars Piguet Ambassador since 2005, Graeme McDowell won his 5th European Tour tournament, scoring a total of 15 shots under par with a 3 shots margin over his competitors. He said that Sunday was the best final round he has ever played to win a tournament, a bogey-free round with 8 birdies in his first 11 holes. The Northern Irishman had started gaining momentum one week before at the Madrid Masters with a 4th place finish. (more…)

ABN AMRO Ladies Open in Holland

OMEGA CONSTELLATION Watch for winner ladies

(06/2010) England’s Florentyna Parker earned her first Ladies European Tour victory at the ABN AMRO Ladies Open in Holland. The 20-years old Parker carded a final round of two under par 70 at Golfclub Broekpolder in Rotterdam on Sunday for a two stroke win over Scotland’s Krystle Caithness (68). (more…)

15th edition of Les Voiles d’Antibes

Panerai Classic Yachts Challenge 2010

(06/2010) After four days of regattas, the boats Mariska, Rowdy and Chaplin won in the “Big Boats”, “Vintage” and “Classic” categories respectively on the occasion of the 15th edition of Les Voiles d’Antibes. This was the first leg in the Mediterranean sea of the Panerai Classic Yachts Challenge 2010, the international circuit dedicated to vintage and classic yachting sponsored by the Florentine fine watch-making company Officine Panerai. (more…)

Charity dinner for Children for Tomorrow

Longines Future Tennis Aces

(06/2010) As official partner of the French Open at Roland-Garros, the Swiss watchmaker Longines has decided to seek out future tennis champions this year. Sixteen children from all around the world will be playing in a tournament leading up to an exciting mixed doubles final involving Gustavo Kuerten and Mary Pierce, who both won the French Open ten years ago. (more…)

Impressed by the passion

Swizz Beatz visits the Manufacture Audemars Piguet

(06/2010) On Thursday June 3rd, famous American music producer and rap artist Swizz Beatz paid a visit to the Manufacture in Le Brassus to discover the workshops and the people who make the Audemars Piguet timepieces he so greatly admires. Last Thursday, a very special visitor toured the watch firm's workshops. (more…)

FIA GT1 World Championship

Blancpain: Actor Erol Sander shines at Brno !

(06/2010) At the recent motor-racing weekend in Brno (Czech Republic) – featuring the FIA GT1 World Championship and the Lamborghini Blancpain Super Trofeo competition – actor Erol Sander enjoyed himself in the VIP village hosted by the Manufacture in Le Brassus. During his visit, Blancpain President and CEO Marc A. Hayek took the opportunity of treating the famous Turkish-born German actor to an elegant and sporting timepiece. (more…)

Glashütte Original Musikfestspiel Award Ceremony 2010

Extraordinary concert under the musical direction of Valery Gergiev

(05/2010) The visitors to the Dresden Musikfestspiele witnessed not only an extraordinary concert – which was received with standing ovations – by the Orchestra of the Mariinsky Theatre from St. Petersburg and the Russian pianist Denis Matsuev, who performed works by Tchaikovsky and Rachmaninoff under the musical direction of Valery Gergiev. (more…)

Jaeger-LeCoultre Glory to the Filmmaker Award

Indian director Mani Ratnam to be honoured at the 67th Venice International Film Festival

(05/2010) In 2010 Jaeger-LeCoultre celebrates its sixth year of partnership with the Venice International Film Festival, known as La Mostra. The Jaeger-LeCoultre Glory to the Filmmaker Award, which has honoured major international filmmakers such as Takeshi Kitano, Abbas Kiarostami, Agnès Varda, and Sylvester Stallone, is this year to honour the work of the great Indian director Mani Ratnam. (more…)

One of the finest Swiss car rallies

Swiss Lakes Classic: Vacheron Constantin awards the Prize for Elegance

(05/2010) Montreux, Thursday May 27th 2010  - 8.30 am: the various teams having travelled from a number of different countries for this first edition of the Swiss Lakes Classic set out on a scenic route encompassing some of Switzerland’s most beautiful lakes. The event featured three days of driving along stretches of 250 to 300 km. (more…)

The fastest man in the world!

Usain Bolt joins Hublot in a sprint to its latest ventures

(05/2010) In Shanghai today, Hublot announced that the company has a new ambassador, in the form of Jamaican sprint star Usain Bolt: virtuoso of the 100 m, conqueror of the 200 m, the man who broke all the records on the athletics track joins the ranks of the exceptional sportsmen and women who are members of the Hublot family. (more…)

30 world records!

Herbert Nitsch: Breitling welcomes aboard an exceptional new pilot

(05/2010) A longstanding partner of aviation professionals, Breitling is now associating with an airline pilot who is also a freediving world record-holder on familiar terms with both great heights and extreme depths. Nicknamed “The Flying Fish”, Herbert Nitsch is the first and only man to have descended on a single breath to the amazing depth of 700 feet (214 meters), and is now aiming for the legendary 1,000-foot barrier, meaning 305 meters beneath the sea. (more…)

Nicole Kidman and Keith Urban raise funds for UNFEM through watch auction

Nicole Kidman unveils OMEGA Constellation Co-Axial Chronometer at launch of new OMEGA Boutique

(05/2010) Academy Award®-winning actress and humanitarian Nicole Kidman visited Hong Kong for the first time to take part in some high-profile activities in support of UNIFEM, arranged in cooperation with OMEGA, the storied Swiss watchmaker for which she has been a brand ambassador since 2004. She was joined by her husband, multiple Grammy Award-winning country superstar Keith Urban, who performed in a private concert in support of the charity. (more…)

Ulysse Nardin Planet Earth

Ulysse Nardin presents a private watch collectors dinner in Singapore

(05/2010) Ulysse Nardin hosted a private watch collectors evening on May 20th with The Hour Glass at the Gourmet restaurant “le Saint Julien”  located in the Fullerton Water Boat House. Mr. Rolf Schnyder and Mr. Michael Tay invited connoisseurs and watch collectors to view the exceptional Planet Earth brought to Singapore for the first time.  Guests could also admire the revolutionary astronomical timepiece the Moonstruck along with the new Perpetual Calendar GMT+- El Toro and other 2010 novelties. (more…)

Revenue transferred to World Association of Children's Friends

Girard-Perregaux sponsors World Stars Football

(05/2010) Over the years, World Stars Football has become an essential date for all sports enthusiasts who have come from all corners of the globe to attend the Monaco Formula 1 Grand Prix. Every year more top-level sportsmen answer the call of the “Star Team MC” to participate. The F1 drivers' team captained by Fernando Alonso beat the “Star Team” led by HRH Prince Albert II, and comprising internationally renowned sportsmen. (more…)

Fantastic endorsement for TW Steel

TW Steel Announce F1 Winner and DTM Series Racer David Coulthard as Brand Ambassador

(05/2010) TW Steel, the international watch brand specializing in oversized watches, is pleased to announce that 13-time Formula One Grand Prix winner, David Coulthard, has joined its roster of Global Brand Ambassadors. Coulthard, who enjoyed a stellar Formula One career from 1994 to 2008 racing for Williams F1, McLaren-Mercedes and Red Bull Racing, will sport TW Steel branding on his race helmet as he embarks on his latest on-track venture – competing in the German-based DTM Series for Mücke Motorsport. (more…)

Big Ingenieur Edition Zinédine Zidane

Second special watch-edition for Zinédine Zidane

(05/2010) IWC Schaffhausen is underlining its partnership with the footballer Zinédine Zidane with a new special edition. The Swiss watch manufacturer is dedicating the Big Ingenieur Edition Zinédine Zidane to the outstanding footballing personality. On this occasion, Zidane has been personally involved in the design of this model, which is limited to a worldwide edition of 500 watches. (more…)

Cannes 2010

Jaeger LeCoultre: Film and Photography honoured in Cannes

(05/2010) One year after the inauguration of the Cannes Boutique, Jaeger-LeCoultre returns to Cannes to celebrate the 7th art at the Cannes Film Festival, from the 12 May 2010. A long-standing partner of the Venice Film Festival, the Mostra, Jaeger-LeCoultre also demonstrates its commitment to photographic and artistic creation, by supporting the monumental exhibition Cannes fait le mur. (more…)

Young Swiss Blazing GP2

GP2 driver Fabio Leimer and CERTINA

(05/2010) Fabio Leimer, a twenty year-old from Bettlach, Switzerland, was spotted early on in his career by CERTINA, who signed him up this year as an ambassador for the brand. Once again confirming the company's excellent flair, Fabio has been making a noticeable trail for himself in every race he enters. His crowning achievement to date came at Barcelona's hot GP2 race on May 9, 2010 where he led from pole position to finish. (more…)

Nürburing 24 hours Race

Jaeger-LeCoultre on the starting grid with Aston Martin

(05/2010) Jaeger-LeCoultre, in partnership with Aston Martin, will return to the starting grid of the legendary Nordschleife circuit for the fifth consecutive year at the 38th ADAC Nürburgring 24-hours race on May 15/16 2010 with Aston Martin’s new four-door sports car; the Rapide. The car will compete in the demanding 24-hours race - as has been the case with other recent Aston Martin road cars, the V8 Vantage and V12 Vantage. (more…)

Six talented young race drivers

CERTINA Germany: Perfect Timing guranteed

(05/2010) Wednesday May 5 at the Bonn Deutsche Post central operations tower, Philipp Ritter (Certina Brand Manager for Germany) presented a CERTINA DS Podium Big Size watch to each of six talented young race drivers, selected under a programme run by the Swiss watchmaker in collaboration with the Deutsche Post Speed Academy. (more…)

IRON MAN 2

Jaeger-LeCoultre AMVOX3: Tony Stark’s wrist armor

(05/2010) Paramount Pictures and Marvel Entertainment held the Premiere of their latest production, IRON MAN 2, on Monday, April 26th in Los Angeles.
Jaeger-LeCoultre is prominently featured in the film, with the lead actor wearing several timepieces from the AMVOX, Reverso and Master Grand Tourbillon collections. (more…)

Best vintage boat restoration

Officine Panerai: Eilean wins the PREMIO ITALIA 2010 PER LA VELA

(05/2010) Angelo Bonati, CEO of Officine Panerai, collected the “Premio Italia per la Vela 2010” prize for Best Vintage Boat Restoration on Friday April 23rd at the Livorno Naval Academy, in Italy; the award was won by Eilean, the Bermudian ketch built in 1936 by the legendary Scottish boatyard, Fife of Fairlie and bought by Officine Panerai in 2007 which then underwent conservation and restoration works lasting three years. (more…)

Carrera de la Mujer

Baume & Mercier Team of 250 Women

(05/2010) Baume & Mercier’s first participation in the “Carrera de la Mujer” proved a remarkable success. The watch manufacturer managed to mobilize two hundred and fifty women willing to keep step with the pace set by the Baume & Mercier team. The splendid pink shade of the jerseys attracted plenty of attention along the pathways of the Retiro, the large park in central Madrid, and lent a welcome touch of color to an annual event that has become a well-established tradition. (more…)

King’s Cup 2010

Audemars Piguet Wins Battle of the Titans

(05/2010) After a week of intense competition the crowds were treated to a nail biting final show down with the Audemars Piguet team emerging as the victors to take the 2010 King’s Cup Elephant Polo held at Anantara Golden Triangle Resort in Chiang Rai. In the first few seconds of the game it looked as though King Power was set to be on track to win the series with Gustavo Yanez scoring the first goal of the finals. (more…)

Global Champions Tour

Jaeger-LeCoultre and the equestrian world

(04/2010) In 2010, the relationship between Jaeger-LeCoultre and the equestrian world is stronger than ever. For the next three seasons, Jaeger-LeCoultre is the official partner and time-keeper of the “Global Champions Tour” (GCT), the lead show-jumping competition that unites the best riders in the world. (more…)

Salone del Mobile with Marc Newson

Jaeger-LeCoultre: State-of-the-art watchmaking meets contemporary design

(04/2010) As part of the exceptional events of the Salone del Mobile in Milan, Marc Newson and Jaeger-LeCoultre presented their renewed cooperation at the Spazio Astoria. Introducing the exciting second chapter of the collaboration with Marc Newson, Jérôme Lambert – CEO of Jaeger-LeCoultre-, explained: “We gave him carte blanche, knowing his fantastic capacity to transform dreams in reality. (more…)

Celebrity Watch Auction May 3rd through May 24th

Audemars Piguet: The Time to Give Foundation

(04/2010) Audemars Piguet (North America) Inc. celebrates the opening of its 57th Street Flagship Boutique in New York and continued partnership with the Tony Awards® in true NYC style. What better way to celebrate the Big Apple than to invite the best and brightest from Broadway (Meryl Streep, Scarlett Johansson, and Hugh Jackman to name a few) to personalize 27 Audemars Piguet watches with their signatures and to auction the watches for charity? (more…)

New Big Bang

Hublot has renewed partnership with the Mexican Football Federation

(04/2010) Following the success of the Big Bang created for the Mexican Football Federation in 2007, Hublot CEO Jean-Claude Biver today presented the new edition to Javier Aguirre, the national team's trainer, on the pitch at the Estadio Azteca. The event was hotly anticipated by the entire Mexican football community. Hublot has renewed its prosperous partnership with the Mexican Football Federation. (more…)

Official Watchmaker of Formula 1

Hublot unveils the F1 TM KING POWER in Shanghai

(04/2010) 2010 Formula 1 TM Chinese Grand Prix Following on from the recent announcement that Hublot has been chosen as the "Official Watchmaker" of Formula 1TM, the brand presented the Official Watch of Formula 1TM, the F1 TM King Power in Shanghai today. Hublot was appointed the "Official Watchmaker" by the Formula 1TM umbrella organisation in March. This agreement provides access behind the scenes at F1TM. The prestigious world of motor racing is a source of fascination. It represents both cutting-edge technology, the ultimate in precision, control and top-level sport. (more…)

Maybank Malaysia Open 2010

Golfing with Audemars Piguet

(04/2010) For the second consecutive year, Audemars Piguet prides itself once again as the Official Timekeeper of the recent Maybank Malaysian Open 2010 (MMO2010) hosted at the perfect course of Kuala Lumpur Golf and Country Club – Malaysia’s leading golf course. Highlighting this year’s tournament, Audemars Piguet presents the Royal Oak Skeleton Perpetual Calendar, worth an impressive RM0,000. (more…)

Roland Garros French Open

Longines on the look out for future tennis champions

(04/2010) As official partner of the French Open at Roland Garros, the Swiss watch manufacturer Longines has decided to seek out future tennis champions this year. Sixteen children from all around the world will be playing in a mini-tournament leading up to an exciting mixed doubles final involving Gustavo Kuerten and Mary Pierce, who both won the French Open ten years ago. (more…)

The Radiomir Regatta 1/8th Second Titanio

Panerai Classic Yachts Challenge 2010

(04/2010) The association between classic yachting and Officine Panerai has been renewed for 2010, with the sixth edition of Panerai Classic Yachts Challenge, the most important international circuit of regattas reserved for vintage and classic sailing boats. For the 2010 edition, the circuit has grown thanks to new and prestigious regatta fields: for the first time, the historical British Classic Yacht Club Cowes Regatta (Isle of Wight, Great Britain) and the Corinthian Classic Yacht Regatta (Marblehead, USA) are also part of the circuit. (more…)

Victory at the 2010 Snow Polo Cup in Spain

Jaeger-LeCoultre sponsors the first Snow Polo Cup in Spain

(03/2010) Team Jaeger-LeCoultre won the first edition of the Jaeger-LeCoultre Snow Polo Cup which took place in the Sierra Nevada (Granada) in Spain on March 13-14, 2010. Organized by the Santa Maria Polo Club from Sotogrande and sponsored by Jaeger-LeCoultre, this polo tournament is the first polo cup on snow in Spain. (more…)

BASELNEWS 2010

Oris watches and LIU Bolin: a new partnership in art

(03/2010) Swiss watch brand Oris has worked on an exciting project exploring the concept of time with emerging Chinese artist LIU Bolin.  The result is a series of stunning and thought provoking artworks, which will be presented at Baselworld 2010. Oris is known for its sponsorship in the field of music.  Now Oris’ engagement in culture has evolved to include the intriguing and compelling world of contemporary art. (more…)

BASELNEWS 2010

2010 FIA GT1 World Championship: Blancpain in Pole position

(03/2010) Blancpain is shifting up a gear by taking on the FIA World Championship in the GT1 category. The Manufacture in Le Brassus, in association with Reiter Engineering, will be competing as of next month with two Lamborghini Murciélago LP670 R-SV cars driven by multiple champion Peter Kox of the Netherlands and by European GT3 champion Christopher Haase. 10 races are scheduled and will take Blancpain to the world's finest circuits in Europe, as well as in the United Arab Emirates, in Africa and in South America. (more…)

BASELNEWS 2010

Hublot Big Bang Out of Africa promoting the African Wildlife Foundation

(03/2010) Through its new campaign which aims to highlight its women's collections, Hublot is proud to be associated with Veronica Varekova and her commitment to the African Wildlife Foundation. To support Veronica and her role with the AWF, Hublot has created the "Big Bang Out of Africa" from which a percentage of the sales will go to the Foundation, which over the last 50 years has been pursuing initiatives to protect Africa's communities, wildlife, endangered species and landscapes. (more…)

BASELNEWS 2010

Jaermann & Stübi created a watch from the golf clubs of Seve Ballesteros

(03/2010) The legendary golfer Seve Ballesteros and Jaermann & Stübi have created a second exclusive highlight based on the company's latest golf watch: a watch whose case is forged from the golf clubs with which Seve Ballesteros won his last golf tournament, the Spanish Open, in 1995. Each watch case of the limited 50-piece series can be traced to one of the irons with which Seve played, making this unique watch even more special. (more…)

BASELNEWS 2010

POLJOT: The first man in space is wearing a Basilika-watch

(03/2010) It was the 18th of March in 1965: for the first time in history, a human being overcame the force of gravity and entered into an unknown matter – open space. It was the Russian cosmonaut Alexey Leonov. Under his command the Russian spaceship Soyuz docked with the American spaceship Apollo, whose commander was T. Stafford, in 1975. (more…)

BASELNEWS 2010

Christina Surer and Krzysztof Holowczyc under the sign of the sextant at BASELWORLD!

(03/2010) A life lived to the full, authentic elegance mixed with a natural charisma; Christina Surer, the Swiss television presenter, pilot in her own time, and the Polish racing driver, Krzysztof Holowczyc, share something else in common. Things mechanical... of course! However, mechanics under the influence of the sextant, emblem of the Atlantic Brand, whose historical reputation for high quality, “Swiss Made” watches is today worldwide. (more…)

BASELNEWS 2010

CERTINA and Pedro de la Rosa - the start of a new partnership

(03/2010) CERTINA – Official Partner of the BMW Sauber F1 team – is delighted to welcome Spanish racing driver Pedro de la Rosa as an ambassador for the brand starting this year. De la Rosa is known as one of the drivers with the greatest expertise and a natural capacity for all things technical. After several years as an F1 test driver, the Spaniard feels right at home in his new team and is returning to racing as a driver with a great deal of motivation and a thirst for action. (more…)

Baume & Mercier & Me

Baume & Mercier ambassador for a full year: Andy Garcia

(03/2010) To celebrate the fifth edition of its Baume & Mercier & Me charity campaign, the Geneva-based watch brand is associating with actor Andy Garcia as the new star ambassador of its now famous humanitarian initiative. The philanthropic mechanism of this campaign is both simple and effective: Andy Garcia, like the Hollywood celebrities in the previous campaigns, is offering voluntary use of his reputation and his image by serving as a Baume & Mercier ambassador for a full year – in exchange for the brand providing financial support to the charities of his choice. (more…)

The Brand’s muse has chosen the Jaeger-LeCoultre iconic Joaillerie 101

Diane Kruger at the 2010 Oscars Ceremony

(03/2010) Which woman inspired the first ladies’ watch from the Manufacture? Nobody knows. However, we do know that Jaeger-LeCoultre has always devoted considerable attention to ladies’ timepieces, in terms of both aesthetics and mechanism and that the muse could have been a beautiful actress. On March 7th, 2010, Diane Kruger chose Jaeger-LeCoultre timepieces to wear at the Oscars Ceremony and Party, Los Angeles, California. The Brand’s muse attended the Oscars for "Inglourious Basterds" the movie of Quentin Tarantino. (more…)

Many celebrities

Piaget supports the 25th anniversary of the Independent Film Festival

(03/2010) For the third consecutive year, the Swiss watchmaker and jeweler Piaget, renowned for its High Jewelry collections and for its expertise in ultra-thin movements that has become a hallmark of the Piaget style, is supporting the Independent Film Festival, in Los Angeles. Since its founding in 1874, Piaget stands for unique watchmaking and jewelry know-how allied with a pioneering spirit. (more…)

Player of the 20th century

Footballing legend Diego Maradona is Hublot's new ambassador

(03/2010) The watchmaking brand has just signed a partnership with Argentine footballer Diego Maradona. Argentina's current national team coach is also known as the "player of the 20th century" in honour of his exceptional career which has left its mark on the history of world football. This genius on the pitch, who has always demonstrated his taste for fine watches, is now part of the Hublot family. And from today, it will be a Big Bang Maradona that can be seen on the wrist of the "Hand of God"! (more…)

World-famous museums

A. Lange & Söhne continues as sponsor of the Dresden State Art Collections

(02/2010) A. Lange & Söhne is extending its commitment as sponsor of the Dresden State Art Collections for a further two years. The Saxony-
based watch brand, which enjoys a long tradition, has been supporting Dresden’s world-famous museums, including the “Historic Green Vault“, the “Old Masters’ Gallery“, and the “Mathematics and Physics Salon”, whose collection also includes historical Lange pocket watches, since 2006. (more…)

Artist Esther Shalev, 9 February to 6 June 2010

Jaeger-LeCoultre sponsors a seminal exhibition

(02/2010) In sponsoring artist Esther Shalev Gerz’ exhibition at the influential Jeu de Paume in Paris, Jaeger-LeCoultre pursues its patronage of contemporary art and photography. Jaeger-LeCoultre’s patronage of Esther Shalev Gerz’s exhibition is its latest in a long series of associations with major artists, which has included the shows, productions and publications of Cindy Sherman, Lee Friedlander, an Edouard Steichen retrospective, Richard Avedon, and most recently Tutto Fellini at the Jeu de Paume in 2009. (more…)

The world’s smallest mechanical movement still graces the world’s red carpets

Elisa Sednaoui wears a Joaillerie 101 to the 60th Berlin Film Festival

(02/2010) Elisa Sednaoui, a young French-Italian actress, attended the 60th Berlin International Film Festival, the “Berlinale”, from 11 to 21 February 2010, for the screening of the film “Indigène d’Eurasie” (Eastern Drift) by the Lithuanian director Sharunas Bartas. For the occasion, Elisa Sednaoui wore a Jaeger-LeCoultre timepiece: the Joaillerie 101 Manchette in white gold, onyx and diamonds driven by the world’s smallest mechanical watchmaking movement: the Calibre 101. (more…)

Wind of hope

Breitling supports the fight against noma

(02/2010) Breitling is delighted to announce that the humanitarian round-the-world tour, launched in 2009 to commemorate the feat achieved by Breitling Orbiter 3 ten years earlier, has already served to raise almost one hundred thousand euros (USD 140,000) to be devoted to fighting one of the most dreadful diseases to affect children. (more…)

Making way for the build up to the 34th!

The 33rd America’s Cup has drawn to a close

(02/2010) As Official Timekeeper of the 33rd America’s Cup and sponsor of Alinghi, Hublot has won its cup. The Swiss watch brand assesses this adventure positively, having witnessed an edge-of-seat competition between the two monsters of technology. The fastest won, for the visual pleasure of many fans worldwide. (more…)

Teenage Cancer Trust

Depeche Mode and Hublot Launch Auction

(02/2010) Depeche Mode and Hublot launch the auction of the most exclusive collector’s pieces in the history of Rock and Roll with all proceeds
donated to the Teenage Cancer Trust. Bidding begins February 8th and terminates February 24th. Twelve unique timepieces bearing the album artwork of Depeche Mode’s legendary studio albums will be sold via an online auction with all proceeds from the sale going to the Teenage Cancer Trust. (more…)

TIME HELPS

The Swiss luxury watch brand supports the FC Bayern Hilfe e.V.

(02/2010) Together with the multiple German champion, FC Bayern Munich, and as its “Official Timing Partner”, Ebel organized a “FCB-Players’ Night” at the Allianz Arena in Munich. Evening’s motto was: TIME HELPS! With this idea Ebel would like to make a contribution to the FC Bayern Hilfe e.V., a foundation which supports generously people who got innocently in distress. (more…)

Mont d'Arbois golf course

Vacheron Constantin Snow Golf Cup 2010

(02/2010) Snow and a festive, friendly atmosphere were part of the mix in Megève when the famous French ski resort hosted 250 professional and amateur golfers to the white-blanketed fairways of the Mont d'Arbois golf course for the 10th anniversary Vacheron Constantin Snow Golf Cup held from January 27th to 31st. (more…)

Veronica Varekova

New ambassador for Hublot and the African Wildlife Foundation

(02/2010) Today in New York, Hublot is very proud to present Veronica Varekova, ambassador for the African Wildlife Foundation. This talented and dynamic woman will embody the feminine expression of Hublot's spirit. The top model and the watch brand share the same values, which they wish to promote together. (more…)

New advertising campaign

John Travolta flies Breitling for the 6th straight year

(02/2010) The «star pilot» John Travolta, a keen aviation enthusiast with over 5,000 flight hours under his belt and who is certified on eight different types of aircraft, is reaffirming in 2010 his longstanding affinities with the brand symbolized by the winged B. He will in particular be featured in a Breitling advertising campaign, through a new visual created – like the previous ones - by American photographer Patricia von Ah. (more…)

The Abu Dhabi Chronometer

Ulysse Nardin: Sponsor of Abu Dhabi Yacht Show 2010

(02/2010) Ulysse Nardin has been chosen as a sponsor of the prestigious Abu Dhabi Yacht Show 2010. An exclusive limited Edition watch named “Abu Dhabi Yacht Show” created by Ulysse Nardin pays homage to the company’s history related to the vast open seas since 1846 and to the modern City of Abu Dhabi located at the waterfront of the Persian Gulf. (more…)

Young cross-country skier

Hublot's new ambassador: Dario Cologna

(01/2010) Hublot's new ambassador, the Swiss cross-country skier Dario Cologna, has every chance of reaching the podium at the next Winter Olympic Games in Vancouver. Dario had a fantastic year in 2009, winning the "Tour de ski" - he is the first Swiss skier to claim this victory - and the overall ranking for the World Cup. (more…)

Film starring Jean Reno

IWC celebrated the relaunch of its Portuguese family at the SIHH

(01/2010) The Swiss watchmaking company IWC Schaffhausen celebrated its new Portuguese watch collection on the occasion of the SIHH in Geneva amidst a setting inspired by typical yacht design features. Prominent guests joined invited business partners for the “IWC Dinner” at the Espace Sécheron, where they were enthused by the premiere of the IWC product film starring Hollywood actor Jean Reno. (more…)

Association

Hublot and the the Swiss Alinghi team

(01/2010) Today in Geneva, Hublot's CEO Jean-Claude Biver, side by side with Ernesto Bertarelli, the president of Alinghi, unveiled the chronograph sporting the colours of the Swiss Defender of the 33rd America’s Cup. Swiss Made expertise was the toast of the hour this evening on the shores of Lake Geneva, as the exclusive, limited edition Hublot "King Power Alinghi" watch made its debut. (more…)

Carl F. Bucherer meets Pedro Muñoz

New enthusiastic Brand ambassador

(01/2010) Traditional workmanship together with innovative ideas, aesthetic and manufacturing perfection, the will to define ambitious visions and to go one’s own way fully committed – these are values, which Carl F. Bucherer and the American leather manufacturer Stallion have in common. For this reason Stallion designer and founder, Pedro Muñoz, is the new enthusiastic Brand ambassador for the independent watchmaker. (more…)

BCYC Cowes Regatta

OFFICINE PANERAI announces sponsorship

(12/2009) The ninth British Classic Yacht Club (BCYC) Cowes Regatta (Isle of Wight, UK) will join the prestigious Panerai Classic Yachts Challenge Circuit (PCYC) from 2010 as part of a three-year sponsorship deal signed this month. The BCYC Cowes Regatta which will take place from Sunday 18th to Saturday 24th July 2010 will be the first UK event to join the Panerai Circuit. (more…)

Concert at London's Royal Albert Hall

Hublot creates 12 very pop Big Bangs for Depeche Mode

(12/2009) Hublot today announced its involvement with an exclusive concert on 17 February 2010 by the legendary group Depeche Mode to be held at London's Royal Albert Hall. Proceeds from the concert will be donated to the Teenage Cancer Trust, an organisation set up to support young cancer sufferers. (more…)

LOG-Award 2009

Lange customers patronises junior watchmakers in Glashuette

(12/2009) The Lange Owners Group (LOG) is an exclusive circle of Lange customers from all over the world, who are in permanent contact via the internet. They have taken a keen interest in the development of the Lange manufacture for years. On the occasion of a visit to Glashütte in March 2009, a donation for supporting the training of junior watch-makers was presented to the company founder Walter Lange by some members. (more…)

Maison Vacheron Constantin in Shanghai

Vacheron Constantin honored by the 2009 UNESCO

(12/2009) Vacheron Constantin, the world’s oldest watch manufacture with more than 250 years of uninterrupted history, has been honored with an Award of Merit decerned by the 2009 UNESCO Asia-Pacific Heritage Awards for Culture Heritage Conservation program for the exceptional restoration of its Mansion in Shanghai - 796 Huai Hai Lu. (more…)