A new concept, an amalgam of art, technology and culture, has arrived on the watch scene. The Ora Swiss Watch company is a family-owned and run upmarket watch brand. It dreams up, develops, designs and manufactures its watches in Ticino on the shores of Lake Maggiore in southern Switzerland. It is a place where the rigour and tradition of the north meet the charm and culture of the south, a place where ideas flourish, with passion. Ora: Italian for “time”, “hour” and “now”.