Audacity.ch, the new Audemars Piguet online information platform, will be officially launched on Monday October 18th 2010. This site is intended for all devotees of watches and haute horlogerie, as well as to the public at large, collectors and the press. In parallel with the official Audemars Piguet website, the Audacity.ch platform will cover the brand news: technical innovations, limited editions, sponsoring, AP icons, new product launches, boutique openings; and will also on a broader level deal with the crafts and the professionals who exercise them in perpetuating Audemars Piguet’s wealth of expertise.