New dynamic in the watch industryLionel Ladoire: A new generation of watch makers
Contemporary watch making is in constant evolution. Over the last few years, a new generation of watch makers has been changing the paradigm of the Luxury watch industry, breaking established rules and going beyond traditional boundaries. Their timepieces are presenting wildly breathtaking esthetics, with modern and sophisticated approaches to telling the time.
Lionel Ladoire stands as part of this new generation of watch makers, profoundly rooted in the 21st century. Conceptual watch maker, Ladoire imagines and develops an amazing approach to telling the time, poles apart from the conservative codes of traditional watch making. Richard Piras, benefitting from 15 years of experience in technology financing and innovation management, with an engineering background, organizes the marketing and industrial development of the Company.
New player since 2007 in the Luxury industry, Ladoire is positioned on the market of high-end watch making, in the exclusive segment of avant-garde Swiss timepieces with complications. With a vision reaching the highest ambitions: to create a new dynamic in the watch industry, the Haute Couture Watch dynamic.
Lionel Ladoire passionate conceptual watch maker
Lionel Ladoire is at the heart of the eponymous brand. Within his «Helvet Manufacture», established on the site of the Acacias (GE), the creator designs and develops distinguished mechanical timepieces immersed in haute-horlogerie. The powerful identity of his creations is animated by ideas increasingly reckless in terms of design and technology. Lionel Ladoire draws his inspiration from safe values of contemporary culture such as: Andy Warhol, Philippe Stark, Jean-Paul Gaultier, Christian Lacroix, to name only a few, and also from reference characters, in terms of audacity and prestige, of the rock/underground universe.
Far more than just mechanical timepieces, Ladoire creations will turn the rules of watch making upside down, while respecting the most rigorous criteria of the traditional helvetic craftsman’s knowhow. Talented jeweler, conceptual watch maker, passionate surfer and rock drummer, Lionel Ladoire has a style worlds apart from the classism of watch making and enjoys surfing on the wave of the young watch-makers of the 21st century.
From a family of four generations of jewelers, it is by real passion and not obligation that Lionel started to specialize in this sector. Interested in micromechanics since his childhood, after 20 years of experience in fine jewelry the young talent naturally turns to watch-making, shaping it to his image and following breakthrough industrial criteria and exclusive esthetics. A revolution in high-end watch making.
Ladoire or the Anticonformism watch making
The watch making revolution that the young Geneva-based brand has started is not a revolt. Convinced of his innovating ideas and renowned partners in the sector of watch engineering, Ladoire has the fierce willpower to faithfully integrate the ancestral and precious watch making art in the 21st century, an era of unrestrained technological progress.
For Lionel Ladoire, this revolution breaks with the realization of a mechanical movement endowed with processes yet unexplored by the watch making industry. Ladoire opts for the temporal deconstruction of the watch, freeing himself from all constraints linked with a classical watch making heritage and allowing him to create his own and unseen universe. Emblematic of this visionary ambition, ROLLER GUARDIAN TIME (RGT) is the first timepiece created by Ladoire. A piece of enigmatic beauty that resembles no other existing timepiece.
Some call this creation the «UFO» of watch making, coming from another world. Others speak about a postmodern timepiece with a completely shifted design. Iconoclastic machine or futuristic vision? Even if opinions differ, all experts in watch making agree on one point : The RGT from LADOIRE, endowed with its own movement, leaves no one indifferent and sets the tone for watch making to come. The difference: a distinctive creativity with particular attention to displaying time in a radically different way and to capturing time with one of the most complicated movements produced recently. The fruit of the work of an exceptional team of talented independent technicians active in the sector of high-end watch making.
A complex display of time, unusual dimensions, sharp design. Lionel Ladoire is literally sweeping aside the codes of traditional watch making, and he is arousing a new emotion in watch making, likened to the creation of Haute Couture.