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Purity of design

BASELNEWS 2010Truly contemporary elegance: Jaquet Droz Grande Seconde CeramicBLACK

Giving concrete form to the mystery of time is the eternal challenge for a watchmaker. Jaquet Droz meets this challenge with the arrival of the Grande Seconde CeramicBLACK a watch with truly contemporary elegance that now adds a hint of red to its favorite figure, the number 8.

Scratchproof, inert and produced with exceptional expertise at extreme temperatures, the ceramic of the case symbolizes the values of purity, durability and refinement so dear to Jaquet Droz. The Manufacture has now complemented this exceptionally strong material, the hands in black gold and the dial in opaline black, with a touch of red. The tip of the seconds hand, and the six markers it indicates, are discreetly tinted with the color of love to give the watch a new chromatic signature. It suggests an authentic, highly refined luxury that is entirely contemporary, it brings a new dynamism to the two interlinked circles and it strengthens the compelling power of the number 8, the Manufacture’s symbol of good fortune.

With its increasingly pronounced love of elegance, its purity of design and its assertive modernity, the Grande Seconde CeramicBLACK sets the pace - a tempo that is firmly in step with the times.