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Lady in Black!

BASELNEWS 2010TAG Heuer Formula 1 Lady Steel & Ceramic

The 2005 launch of the Formula 1 Diamonds watch represented a giant challenge for TAG Heuer, which until then had primarily targeted the men’s market. Today, however, the feminine market represent 30% of TAG Heuer’s overall turnover. The ceramic additions to TAG Heuer Lady F1 line provide new opportunities in this growing sector.

Ceramic is a multisensory material, soft and warm yet unalterable: like a diamond, it cannot be scratched. Strong and exquisite, it is especially appealing to women. Combined with stainless steel, it creates a sublime bracelet with butterfly clasp — perfect for the most delicate wrist. The bezel on the jewelled version sparkles with 60 diamonds. The black edition is perfect for night on the town; the white, for anytime and anyplace.

For total star power, opt for the fully set bezel version with a new bracelet in ceramic and steel — the ideal accessory for those seeking something different, not overly showy or ostentatious, and always in the best of taste, no matter the circumstance.