Synonymous with artistry, innovation and craftsmanshipThe Museum Dial 70th Anniversary Bauhaus Limited Edition by MOVADO
One of the world’s premier watchmakers, Movado is renowned for its iconic Museum® dial and modern design aesthetic. Since its founding in La Chaux-de-Fonds, Switzerland in 1881, Movado has earned more than 100 patents and 200 international awards for artistry and innovation in watch design and technology, and Movado timepieces have won world renown for their unique beauty and timeless design.
Movado is hallmark of some of the most famous timepieces ever created, most notably, the Movado Museum® Watch. Designed in 1947 by Bauhaus-influenced artist Nathan George Horwitt, the watch dial defined by a solitary dot at 12, symbolizing the sun at high noon, has been acclaimed for purity of design unrivaled in the history of time-keeping. When Horwitt’s dial was selected for the permanent design collection of the Museum of Modern Art, New York, in 1960, it became the first watch dial ever awarded this distinction. Known today as the Movado Museum Watch, this legendary dial is regarded as an icon of Modernism. A trademarked and award-winning design, the celebrated single dot dial now distinguishes a wide range of Movado timepieces.
This year at Basel, Movado celebrates the 70th anniversary of this acclaimed design, introducing the Museum Dial 70th Anniversary Bauhaus Limited Edition to mark this important milestone. Drawing on the aesthetic philosophy of the Bauhaus, Movado presents three strikingly monochromatic timepieces crafted in stainless steel or yellow gold-toned PVD, with fresh and surprising Museum dials in yellow, red, or blue lacquer with matching leather calfskin straps. The collection is being issued in an edition of 210 total pieces, 70 of each color, with individually numbered case-backs engraved ‘Movado Bauhaus Edition.’
Movado also brings fresh and fashionable styling to several of its best-selling collections: The 1881 Automatic family introduces an elegant dress model for men, crafted in rich rose gold PVD-finished steel, equipped with a fine Swiss automatic movement and black calfskin strap …the sophisticated Ultra Slim collection adds three new styles for men and women in stainless steel or yellow gold PVD with impeccably designed top-stitched calf leather straps. …introduced in the late 1980’s and re-launched just last year, the Esperanza collection with its signature open-link bracelet design adds a new women’s two-toned model in stainless steel and warm rose gold PVD, replete with a lustrous white mother-of-pearl dial …Launched in 2006, Series 800 premieres a compelling new chronograph model for men in stainless steel with a blue aluminum unidirectional bezel and matching blue dial…three sophisticated additions join Movado’s signature Museum® Classic collection, crafted in stainless steel or yellow gold PVD, these elegantly understated timepieces are presented on black calfskin straps…And the transformative Movado Edge collection, developed in collaboration with industrial designer Yves Béhar in 2015, adds four new men’s models. Crafted in solid, coffee-colored or black ion-plated steel, they reflect Movado’s vision – a 21st century collaboration of fine Swiss watchmaking and design-focused imagination.
To commemorate the 70th anniversary of the ground-breaking Museum Dial and its iconic Dot, Movado will also celebrate Design Genius and the ‘Dot that changed the face of time’ with a special exhibit in its innovative exhibition space in Hall 1.0 South at Baselworld. The retrospective will encompass the brand’s 136-year history with the Museum Dial at the center, a cornerstone of the Movado brand and one of the most important designs of the 20th century.
Synonymous with artistry, innovation and craftsmanship, Movado has been dedicated to pushing the boundaries of modern design and elevating the art of fine watchmaking to a fine art form since our founding in 1881. These new Movado timepieces for 2017 are characterized by a proud 136-year history of design excellence and a dedication to the future of time.