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Rally-tough!BASELWORLD 2013: The Edox Chronorally Automatic

Edox introduces another instant classic in its collection of rally-proven sports watches, the Chronorally Automatic. As Official Timekeeper of the world’s toughest motorsport event - the Dakar Rally - Edox equipment has to perform precisely in the same harsh environment as the competitors and their high-tech cars - searing heat, biting cold, dust, sand and water.

The watches in the Edox Chronorally collection - worn by drivers and crews in the Dakar - also have to be tough enough to handle the most brutal conditions nature can dish up, as well function perfectly despite the rigours of bone-rattling terrain stretching thousands of kilometres. Chronorally watches are built tough but without compromising any of the finelyengineered mechanical movements; precise timing is essential in the high-octane world of rallying. The 45mm Chronorally Automatic, to be officially launched at Baselworld 2013, blends ultra-cool looks (black carbon, all black PVD-coated dial ) with smart engineering to meet Edox’s exacting specifications.

Powered by an Edox Calibre 80 movement and housed in a robust stainless steel case, the Chronorally Automatic displays hours, minutes, seconds and date and is waterresistant to 10ATM (100 metres/330 feet). The carbon-fibre dial and genuine rubber black strap (with rally tire pattern) show the strong links with rallying and motorsports and the caseback has an eye-catching embossed wheel design.

Best of all, the Chronorally Automatic will perform to perfection whether you’re on a family Sunday drive - or slugging it out against the world’s best in the race for Dakar glory.