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Short, sweet and pretty cool! BASELWORLD 2016: Just Race, please

Engines throb and tyres screech: ArtyA may never fall into line, but definitely enters the race with its first ever racing timepiece that pushes the boundaries as only a rebel can.

Thanks to an optical effect of transparency, time becomes visible when the aluminium rim above the dial is spinning at full speed. Driving innovation even further ahead of the field, the hub of the rim runs through the dial and the sapphire crystal without affecting the watch's complete water-resistance. This exclusive procedure means the wearer can actually touch the rim and feel it spin beneath his fingers. Visually powerful and without compromise, the ArtyA Race rivets attention on the reverse side too with a completely novel oscillating weight sporting a carbon fibre tachometer. Inspired by the legendary NASCAR races that began in the 1950s in the USA, the ArtyA Race is a 99-piece limited series.