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A tribute to feminine beauty by PiagetSIHH 2013: The Couture Précieuse collection

Piaget is renewing its tribute to feminine beauty with the continuation of its "Couture Précieuse" collection. Once again, the Geneva-based watchmaker and jeweler showcases its style with power and elegance. Piaget adorns women in jewelry and watches as exceptional as they are spectacular; true secrets of seduction revealed for all to admire.

Surrounded by such delicate ornaments, a woman can reveal a few of her secrets, letting her play with seduction by choosing to be glamorous, attractive and charismatic. The striking, ethereal and stylized jewelry highlights the most beautiful features of a woman.

Piaget has decided to expand its Couture Précieuse collection by making some of the models unveiled at the Biennale des Antiquaires in rose gold. Learn more about the new, feminine and contemporary pieces...

Inspired by the 1970s, the chain cuff watch makes a reappearance in this new collection, with dials in ruby-colored mother of pearl (ref. G0A38218), white mother of pearl (ref. G0A38222), and in turquoise (ref. G0A38217), which blend perfectly with the rose gold. Gold is plaited and twisted, and a mesh is created reminiscent of the work of a couturier. The work on this watch showcases the traditional expertise of the Piaget chain-makers.

The thin strap watch (ref. G0A38206) has been created in rose gold with a white satin strap for added softness and femininity. Its ultra-thin case set with diamonds (brilliant-cut and baguette-cut) reflects the sumptuous lines of a silhouette. This small watch is the must-have of elegant couture. It pays tribute to Piaget style of the 1960s.

After displaying the “brandebourg” motif, the ornamental braiding on male ceremonial costumes at the Biennale des Antiquaires, Piaget is now playing with more feminine ornaments. Knots and precious buttons are explored in this recent, couture-inspired collection.

The flat knot, created in 2008 in the Paris – New York collection, is now included in the Couture Précieuse Collection and adorns necklaces, rings, bracelets and brooches. Striking and stylized, it is set with black spinels and diamonds, evoking mystery and seduction.

The often discreet but functional button is currently the star of Piaget jewelry. Enhanced by noble materials, it fits in perfectly with the new creations in the Couture Précieuse collection and its very couture-inspired design. Piaget has managed to make this ornament both precious and decorative by adorning it with precious stones and cultured pearls. A button to be worn with the utmost elegance.