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Michael SchumacherAudemars Piguet

40 VIP guests and more than 10 supercar owners Motor Racing Legend Michael Schumacher Makes China Debut For Audemars Piguet

Swiss luxury watchmaking brand Audemars Piguet presented its new Icon, motor racing legend Michael Schumacher at a series of events in Shanghai. Seven-time Formula One World Champion Michael Schumacher flew into Shanghai, making his first appearance for the brand in the Asia Pacific region.

An intimate group of around 40 VIP guests and more than 10 supercar owners were treated to a driving clinic by Michael Schumacher at the Shanghai Tianma Circuit. Besides sharing tips with the guests, Mr. Schumacher also treated them to a demonstration of his superb driving skills on the track in a Mercedes-AMG SLS AMG car. The adrenaline-filled afternoon also included a regularity racing competition amongst more than 10 supercar owners on the Tianma circuit.

The CEO of Audemars Piguet Hong Kong and China, Mr. David von Gunten commented, “Shanghai is one of the world’s most important luxury goods’ markets and the centre of motor racing in China. With Michael as a motor racing legend and Audemars Piguet new Icon, the choice of venue for this event was obvious, giving our valued guests the opportunity to see him in action on the track.”

As the event at the track came to a close, guests donned their finery for a cocktail reception and gala dinner at the Park Hyatt Hotel in Shanghai Pudong. Around 100 guests got the opportunity to meet and speak with Audemars Piguet Icon Michael Schumacher at the cocktail reception. This was followed by a lavish dinner featuring fine food, wine, live jazz music and an audacious presentation of models in racing outfits wearing the latest offerings from the Audemars Piguet Royal Oak and Royal Oak Offshore timepiece collections.