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Japan OpenLongines

2010 Rakuten Japan Open Tennis ChampionshipsMen’s single final, Longines Admiral Chronograph Ceramic presented to the finalists

For over 175 years, The Swiss watchmaker Longines has been the guardian of a vast horological know-how characterized by elegance and high-quality performance. Through the quality of its technical achievements and its activities in the field of sports timing, the Swiss watch brand has shared a large part of its history with that of sport. And now with over 130 years of experience in timing various sports Longines is today involved in those disciplines that reflect the values that it has always held dear, right from the earliest days of the company.

With Longines official timekeeping for 3 years (2009-2011), the Rakuten Japan Open Tennis Championships were held in the Ariake Coliseum from 4th to 10th October. A giant tennis complex comprising 48 courts and the first stadium on the circuit to have a retractable roof, the Rakuten Japan Open Tennis Championships is a must in the calendar of all Japanese and Asian tennis fans. Men’s single final – Monfils, Gael (France) vs Nadal, Rafael (Spain) – was held on 10th, the winner was Nadal, Rafael.  Longines Admiral Chronograph Ceramic was gifted to the 2 finalists by Juan-Carlos Capelli, Longines Head of International Marketing.

Longines’ relationship with the world of sports started in 1878. For several years now the brand has enjoyed a privileged relationship with tennis, it was appointed official timekeeper and partner of the Roland-Garros International Tennis Championships in Paris (France), Kremlin cup in Russia and the Rakuten Japan Open in Tokyo. It subsequently appointed two Ambassadors of Elegance, namely Andre Agassi and his wife Stefanie Graf – two of the world’s most admired players thanks to their exceptional careers in tennis as well as their charity work on behalf of the disadvantaged.

Longines is delighted to be able to offer its technical skills and experience in sports timing for a competition – and a discipline – that perfectly matches its slogan “Elegance is an attitude“. As part of its commitment to the world of tennis, Longines will be using the occasion to introduce a model – the Longines Admiral Chronograph Ceramic – which evokes sports where aesthetics, precision and physical coordination are of the utmost.