BASELNEWS 2010Hublot Big Bang Out of Africa promoting the African Wildlife Foundation
Through its new campaign which aims to highlight its women's collections, Hublot is proud to be associated with Veronica Varekova and her commitment to the African Wildlife Foundation. To support Veronica and her role with the AWF, Hublot has created the "Big Bang Out of Africa" from which a percentage of the sales will go to the Foundation, which over the last 50 years has been pursuing initiatives to protect Africa's communities, wildlife, endangered species and landscapes. Working for the protection and conservation of both the ecosystem and the habitat, the Foundation has introduced programmes focusing on research, education and protecting natural resources in conjunction with its scientific, legal and political partners. Hublot will display the AWF logo on its advertising campaigns with Veronica, to raise awareness of her activities.
By working with Veronica Varekova, Hublot also wanted to promote the image of a woman who both embodies and shares its values, namely, a taste for innovation and for adventure off the beaten track, and an awareness of and respect for our environment. Veronica is the perfect ambassador to blend the values of luxury with nature, elegance with creativity, talent with dynamism and commitment with beauty.
The "Big Bang Out of Africa" is a feminine and graceful model, 38 mm in diameter, with an All Black case adorned with red highlights from the rubber strap to the side inserts, and the bezel set with baguette-cut spinels. The AWF logo is displayed at 6 o'clock.