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Yana Kudryavtseva and Giulia SteingruberNew Longines Ambassadors of Elegance

The Swiss watch brand Longines officially presented today in Saint-Imier its two new Longines Ambassadors of Elegance, Yana Kudryavtseva and Giulia Steingruber. Both gymnastic stars will represent a model in steel and rose gold cap from the Conquest Classic collection. Housing a mechanical calibre, this magnificent watch features a white mother-of-pearl dial and 12 diamond indices.

Russian gymnast Yana Kudryavtseva, known for her clean technique and light execution was the youngest rhythmic gymnast to ever win the World Championships All-around in 2013 at 15 years of age. In 2014, the exceptional athlete won her first National All-around title at the Russian Championships and the gold medal last month in the European Championships in Baku, Azerbaijan. Yana sees similarities between her discipline and the Swiss watch brand: “The precision of performance is very important in rhythmic gymnastics, just like the precision of Longines’ movements”, she says.

Voted Swiss Athlete of the Year in 2013, the popular Giulia Steingruber has been excelling at the European Championships, notably in winning the gold medal in the vault two years in a row, in 2013 and this year in Sofia, Bulgaria, where she also won the bronze medal in the floor exercise. “Gymnastics requires power, flexibility and elegance – a key feature of any Longines watch,” underlines Giulia. “It’s an honour for me to join the Longines Ambassadors family and I look forward to our collaboration!”

Embodying at the same time elegance and precision, grace and dynamism, Yana and Giulia perfectly represent the core values of Longines, as stated in its slogan: “Elegance is an Attitude”. After a visit of Longines’ museum and production facilities in Saint-Imier, the two new Longines Ambassadors of Elegance gave then interviews to the journalists and signed autographs to the young members of the local gymnastics club invited for the occasion.

Longines’ commitment to gymnastics dates back to 1912, when the company first used its electromechanical or “broken wire” timing system at the Swiss Federal Gymnastics meeting. For over twenty years, Longines has been the official partner and timekeeper for artistic and rhythmic gymnastics events organised by the International Gymnastics Federation (FIG). Established in 1997, the Longines Prize for Elegance is awarded to the gymnast or team of gymnasts judged to be the most elegant in gymnastic competitions.