Best watchmaking traditions Preview Baselworld 2018: The brandnew Goddess Series

Beginning with the timeless shape of a traditional Swiss timepiece, the Genie Goddess Series introduces elegant aesthetics from the natural world in this new lady’s watch collection. Enhanced with a shimmering mother-of-pearl dial and sparkling with applied Swarovski crystal hour markers and bezel decoration, Genie also includes subtle design elements meant to suggest floral themes.

At 12 o’clock on the dial, a flower-shaped window with a view of the Swiss Made movement’s regulation system is visible which offers affirmation of the classic theme of the timepiece. At 6 o’clock Genie places an additional floral element, completing the feminine theme while not distracting from the fact that the Goddess Series is at its heart a legible and comfortable instrument designed to indicate the time.

About GENIE

GENIE is a brand with a long and traditional watch making history since 1919 to be recognized by its logo with a classic bell from a bell tower.  GENIE combines the best watchmaking traditions with unique timeless designs.

At GENIE we continuously develop new products to meet today’s fast changing market demands.
We manufacture high quality quartz, mechanical and automatic timepieces according to Swiss quality standards.
GENIE offers a wide assortment of collectable men's and women's watches.

In 2009 the brand has been revived and modernized and the traditional craftsmanship of watchmaking is merged with modern production based in Lohn-Ammannsegg.