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Davis Love III is newest brand ambassadorOMEGA to serve as Official Timekeeper at the 2012 Ryder Cup

OMEGA celebrated its role as Official Timekeeper for the 2012 Ryder Cup by announcing Team USA Captain Davis Love III as its newest brand ambassador yesterday in New York. Love joins golfing legend Greg Norman and high-profile professionals Sergio Garcia and Michelle Wie as a golf brand ambassador for the Swiss watchmaker.

“To be associated with a first-class brand such as OMEGA is an honour, and I’m thankful to have the opportunity to represent OMEGA and showcase their unsurpassed quality,” said Davis Love III. “OMEGA’s role as Official Timekeeper of the PGA and the Ryder Cup shows their commitment to the game of golf and I admire their love of the sport. I’ve loved the sport my whole life and now I’m thrilled to share my passion with OMEGA.”

OMEGA President Stephen Urquhart said, “We are proud to have the opportunity to welcome Davis Love III to the OMEGA family. He represents class, style, honour and dignity – characteristics that he shares with our brand. We’re happy to support Davis as he captains Team USA at this year’s Ryder Cup.”

In July 2011, OMEGA announced its partnership with The PGA of America through 2016. As Official Timekeeper, OMEGA is responsible for the on-course venue timekeeping at all PGA of America events, including the 2012 Ryder Cup. This September will mark OMEGA’s first time as Official Timekeeper of the Ryder Cup. The Ryder Cup, one of golf’s most popular and hotly contested tournaments, pits an American team against its European counterpart. It is unique among top sporting events because there is no prize money. The players compete purely for the victory.

Love will lead Team USA at the Ryder Cup to be played at Medinah Country Club in Medinah, Ill., Sept. 25-30, 2012. Love has played in six Ryder Cups, and played on two winning teams, but this is the first year he will captain Team USA.

Davis Love III said that in his role as captain he will work as a players’ coach to ensure that his team has every opportunity to play well, while giving them the same memorable experience he had in his six previous Ryder Cup events.

During the event, OMEGA introduced the Seamaster Aqua Terra “Captain’s Watch” that celebrates this year’s Ryder Cup. This special edition timepiece will be worn by Love as he captains Team USA. The watch combines outstanding reliability and superb performance, and its distinctive colors were inspired by those of the 2012 Ryder Cup logo.