Works of art from the world of watchesBUBEN&ZORWEG opens Timeless Gallery in Singapore
The opening of the "Timeless Gallery" in Singapore is the latest milestone along the expansion path pursued by BUBEN&ZORWEG; together with Citimex International – their partner for the Asian market – the company has designed a unique presentation concept for an elite target audience. The unique objects on display dissolve the boundaries between art, innovative technology and perfect craftsmanship.
BUBEN&ZORWEG, Erwin Sattler and Döttling, all three of which are reputable brands, will jointly present refined masterpieces – from mechanical movements with fascinating complications such as the exclusive Double Tourbillon from BUBEN&ZORWEG to the high-security safe X-007 that not only affords the valuable objects it contains the right degree of protection but is also an ideal method of presentation.
Objects of Time in small limited series
The most beautiful "OBJECTS OF TIME" can be seen in the "Timeless Gallery" as they would appear in the discerning ambience of a luxurious residence – stylish and bold in design, a perfect combination of valuable materials and master craftsmanship. The innovative technology of the "inner life" of these "OBJECTS OF TIME" is reflected in the TIME MOVER® modules, the integrated FINE TIMEPIECES and in ancillary equipment such as a safe, a humidor, a bar or a hi-fi system. Many of the items on display are only available in limited editions – a unique opportunity to marvel at these masterpieces "in the flesh".
Those people whose hearts beat for mechanical movements, who are passionate about uniqueness and a commitment to uncompromising quality will experience the "Timeless Gallery" as a place they will visit with pleasure and again… a place where wishes become concrete reality. Architects and interior designers are also more than welcome – the know-how of BUBEN&ZORWEG and the modular design of the majority of "OBJECTS OF TIME" provide ideal conditions for designing living areas for people who – to loosely quote Oscar Wilde – have "a very simple taste: they choose the very best."
Masterpieces at the top address
The "Timeless Gallery" in Singapore was opened in the central location of ION Orchard on 19 November 2009. Harald Buben and Christian and Daniel Zörweg are unanimous in their evaluation of this new type of interface with a particular clientele: "We have positioned the 'Timeless Gallery' as a boutique to address an extremely discerning audience – people whose passion carries them beyond the boundaries of the mere collector to seek and invest in objects that unite perfect craftsmanship, horological exclusiveness and innovative conception to form compelling works of art. Singapore lent itself to this concept on account of the powerful movements in this particular market. And it is wonderful to see our concept so well-received by the people we want to address."