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red dot design award

BASELNEWS 2010 A. Lange & Söhne: LANGE ZEITWERK wins red dot design award

The LANGE ZEITWERK is the first mechanical wristwatch with a truly eloquent jumping numeral display. With a completely innovative watch concept the “Face of New Epoch in Timekeeping” marks a further milestone in the history of A. Lange & Söhne. And to prove it, it has just won its second major international design prize: the renowned “red dot design award” in the “product design” category.

Watches outside the mainstream taste a.b.art awarded the «red dot design award winner 2009» prize!

Compared to other Swiss watch brands a.b.art is a youngster. But despite its youth it’s already well known for high-quality design. The unostentatious and minimalistic composition, the use of unobtrusive materials and the authentic presentation are features of the strong personality of the new brand.