The Swiss Equestrian Sports Federation’s initiative entitled Ride to Pride aimed at promoting the Swiss delegation at the 2010 Alltech FEI World Equestrian Games in Kentucky (USA) will enjoy the large-scale support of the famous Swiss watchmaker Longines. Longines will be eminently present in the various “Ride to Pride by Longines” promotion projects during the lead-up to the departure of the Swiss delegation for Kentucky. The brand will also be actively involved in devising different media campaigns.