Hublot has always had close links with the mountains and skiing. This is, of course, due to its origins and the fact that Swiss culture is so firmly entrenched in its values, but also due to its close links with the world of sport in general … The rapport between the skier Maria Höfl-Riesch and Hublot's management, Jean-Claude Biver and Ricardo Guadalupe, in October 2010 was immediate.