Jaeger-LeCoultre, the high-end Swiss watch brand with state-of-the-art watchmaking technology and the tradition of 178 years, held the Avenuel Boutique Grand Opening Event and introduced new timepieces for 2011 at Dynasty Hall, Hotel Shilla on June 8, 2011. The event began with a gallery-type exhibition of products, followed by CEO Jérôme Lambert remarks, videos on the brand history and products, a fashion show, dinner and performances.