Founded by Edouard Heuer in 1860 in a small village in Jura Switzerland, TAG Heuer has become the worldwide leader in sports chronographs. This year, the emblematic Swiss brand celebrates its 150th anniversary. For the occasion, TAG Heuer has formed a visionary partnership with Tesla, the Californian electric car brand. Details of this pioneering venture between the two brands will be unveiled at Baselworld. TAG Heuer has chosen IC-Agency, leader in Luxury Digital Marketing and author of the WorldWatchReport™ study, to conceive and launch a social media strategy tied to this historic event.