In 2004, Parmigiani revolutionised the world of watchmaking by placing the entire movement of its Bugatti Type 370 watch on a transverse axis, just like a car engine block. In 2010, Parmigiani paid homage to the newest of Bugatti’s super-speed cars, the Veyron 16.4 Super Sport, now recognised as the fastest sports car in the world, by reinterpreting its Bugatti watch model.
