The brand Montblanc, rooted now for 100 years in writing culture, has also long been one of the established watch manufacturers attending the Salon International de la Haute Horlogerie (SIHH) in Geneva every year. The timepieces with the white star, produced in the Swiss location of Le Locle by Montblanc Montre S.A., stand for high, traditional craftsmanship in contemporary design.