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A cult object NAVITIMER WORLD - Hours of the World

(07/2004) Launched in 1952, the NAVITIMER by BREITLING has become a cult object. It has found its way through time intact, conceding nothing of its form or spirit. In uninterrupted production for over fifty years, is it now the oldest chronograph made anywhere in the world. The new NAVITIMER WORLD adds an original dimension to this line of emblematic instruments. First of all, it is the largest NAVITIMER ever designed by BREITLING.

With a new face! M-Watch Maxi - the classic in the 4th generation

(07/2004) After the revisions in the years 1986 and 1995 at the end of of June 2004 the fourth generation of the unmistakable M-Watch Maxi appears. The new collection consists of six models and ties to the successfully introduced M-Watch Maxi 21 years ago. Since the first launch this collection sold over over 500' 000 pieces: a good reason to call it classic.

Carved in steel, cut out for adventure BREITLING SUPEROCEAN STEELFISH

(05/2004) Sturdiness, readability, functionality: since 1957, each generation of BREITLING SUPEROCEAN has distinguished itself by its peerless technical qualities and its sophisticated lines. Ablend of elegance and performance that has earned it a solid reputation among diver's watches.

Upholding Traditions, Shaping The Future Montblanc at the Salon International de la Haute Horlogerie (SIHH) 2004

(04/2004) An outstanding example among the 44 new models exhibited at SIHH 2004 is the “Montblanc TimeWalker” series of chronographs. These chronographs give the signal for change to a new era, shape and expression. In addition, Montblanc is also presenting new watch models from the successful “Montblanc Sport,” “Montblanc Profile” and “Montblanc Star” collections --new product ideas and designs that establish a convincing link between tradition and future. The “Montblanc Urban Walker Collection,” a new, high-class series of accessories, rounds off the presentation at the SIHH 2004.

Ascending to New Depths A history of IWC's Diving Watches

(04/2004) The diving watch is both a mechanical triumph and a social phenomenon. Mechanically, it is a triumph because it represents a great engineering accomplishment although one that appears deceptively simple. Constructing an impervious watch case has been no small feat, and that achievement allowed the wristwatch to evolve both into a scientific tool and a recreational accessory.

BASELNEWS 2004 OMEGA - From the Moon to Mars

(04/2004) Omega's press conference with the theme "From the Moon to Mars" was held at the Swatch Group Plaza in Hall 1 of the Baselworld 2004 watch fair. The expert speakers were Captain Eugene Cernan, commander of the Apollo 17 mission and the last man to leave his footprint on the moon and Matt Wallace, Mission Manager for the Opportunity Mars Rover at NASA's jet propulsion laboratory. The master of ceremonies at the conference was ESA astronaut Claude Nicollier.

New Markets in the Czech Republic, Zimbabwe and the Philippines Glycine represented on all continents

(04/2004) The Biel-based watchmaker, Glycine Watch SA, has reinforced its global presence: the company’s high quality watches – for instance, the traditional Airman collection – are now available in Prague, Manila and Harare. The selection of a distributor in Zimbabwe means that Glycine is now represented on all five continents.

BASELNEWS 2004 Glycine: Two new models and an Ambassadress for aviator watches

(03/2004) Even in its 90th year, Glycine Watch SA of Biel continues to produce a unique synthesis of innovation, technology and tradition. At this year’s Baselworld, the pioneer in aviator watches will be launching AIRMAN 9, an all-encompassing world time watch, which displays three time zones and features an integrated chronograph. Along with this remarkable time piece, Glycine will also be presenting its new Ambassadress for aviator watches, Pascale Alajouanine, the reigning European Aerobatic Champion.

Lost and found OMEGA - The first watch ever worn on the moon

(10/2003) Having learned of the discovery of the first Speedmaster watch to be worn on the moon, prestige Swiss watchmaker OMEGA is pleased to announce that it is willing to acquire this historically significant timepiece for its museum at the company headquarters in Bienne, Switzerland. The first Speedmaster to be worn on the moon had been lost for over 30 years, after it went missing from a shipment sent as a loan to the Smithsonian Institution in Washington D.C. Recently, the watch in question has been found in the possession of a businessman in Long Island, California, who purchased it in 1991, unaware of its origin.

Thrillingly glamorous, unbelievably feminine, truly magnificent The Montblanc Lady Profile Royal Collection

(08/2003) With its "Lady Profile Collection," Montblanc introduces its feminine "haute joaillerie" line of watches set with precious stones. Montblanc indulges the taste for luxury with this new collection, combining sparkling precious stones, massive gold and jewellery craftsmanship – underlining Montblanc’s expertise in creating exclusive women's watches.

Model of Perfection OMEGA Previews the Central Tourbillon in Shanghai

(07/2003) Prestige watch manufacturer OMEGA exclusively previewed its latest masterpiece, the OMEGA Central Tourbillon, in Shanghai at the glamorous "M on the Bund" restaurant. To mark this unique moment in OMEGA history, master watchmaker Mathias Schoepke was brought in especially from Switzerland to introduce the unique features of the Central Tourbillon.

Worn by Pierce Brosnan OMEGA James Bond competition winner receives special Seamaster

(05/2003) World famous Swiss watch manufacturer OMEGA organized a special presentation ceremony to award the winner of its James Bond competition with the coveted first prize in his home town: Dr Mark Rawlings, from Helsinki, will be the envy of many as the owner of the OMEGA Seamaster Professional watch that was actually worn by Pierce Brosnan during the filming of "Die Another Day".

Value around 50,000 Euro OMEGA watches stolen in Paris

(04/2003) OMEGA is anxious to alert customers and collectors to the theft of a sample collection of its watches in Paris. The collection was destined for special display at the OMEGA flagship stores in Paris and included one unique and highly identifiable piece. The collection of watches was to be displayed at the OMEGA Flagship Store in Paris as part of a series of exhibitions of the latest OMEGA models presented at the 2003 World Watch and Jewellery Show in Basel, Switzerland.

A future with a heritage Montblanc at SIHH 2003

(04/2003) Montblanc, present at the Salon International de la Haute Horlogerie (SIHH) since 1997, has become one of the established and successful brands on the watch market. Its new watch collections 2003 combine traditional craftsmanship with the aesthetics of the 21st century. With the innovative watch line “TimeWalker” inspired by architectonic design, Montblanc creates timepieces for a self-confident and dynamic generation blending new with old values.

Dynamic. Functional. Masculine. New watch models from the Montblanc Sport Collection

(01/2003) At the 2003 Salon de la Haute Horlogerie (SIHH) Montblanc presented two new model series from the “Montblanc Sport Collection“ which were launched this autumn. The material: robust – stainless steel or titanium. The design: sporty and multifunctional. The finishing: manufactured by Montblanc in Switzerland according to the high demands of traditional craftsmanship. And these new watches not only precisely measure time, they are also waterproof to a depth of 200 m, amazingly shock-resistant and boast high functionality.

Slim Shapes, High Standards The Montblanc Summit Collection

(11/2002) Simplicity meets luxury: these slim stainless steel casings, reduced to the essentials, are almost architectural in their purity. This sense of clarity is carried through in the design of the watch dials, which are available in a variety of colours, featuring the Montblanc logo in silver. Aesthetics based on understated elegance; meticulous craftsmanship as tangible proof of an unrivalled dedication to quality.

New Highlights, Classic Values Montblanc at the SIHH 2002

(09/2002) Montblanc – member of the Salon International de la Haute Horlogerie (SIHH) since 1997 and in the meantime successfully established within the watch market – in 2002 presented 56 new models, including two completely new lines. With the ”Profile Collection”, Montblanc for the first time unveiled a collection of rectangular ladies’ and men’s watches.

Elegant, feminine, rectangular The new Montblanc Profile Lady Quartz

(06/2002) With various designs of dial and strap the Montblanc Profile Lady Quartz is specifically tailored to a younger, fashion-oriented target group: the rectangular stainless steel casing with a bombée sapphire glass with anti-reflex coating can be combined with straps made of grained leather, satin or a classic stainless steel bracelet.

The first ladies' watch from Montblanc Première 2002: Montblanc Star Steel Lady Jewellery

(03/2002) The Montblanc Star Steel Lady Jewellery makes timekeeping a sensuous experience. The bezel is adorned with 49 diamonds totalling 0.8 carat, 7 diamonds mark the hours and the small chronograph faces are also edged with diamonds. A stainless steel casing with bombé sapphire glass with anti-reflex coating encloses the mother-of-pearl face. The alligator strap in pink, grey or violet with a rhodium-plated buckle is colour-coordinated with the face in rosé, white or delicate violet.

Precision timekeeping The power line from IWC

(04/2001) How does that headline go again? Men are more faithful than you’d think – we’ve never known one leave his IWC. The bad news for all the women who have a problem with the statement is that IWC has just brought out two more models on which men of taste and means can lavish their sincerest and most lasting affections.

Olympic Games THE IOC AND SWATCH GROUP LTD SIGN LONG TERM PARTNERSHIP

(01/2001) The Swatch Group Ltd. will be the Official Timekeeper and Results Service Partner for the Games of the XXVIII Olympiad in Athens in 2004, the XX Olympic Winter Games in Turin in 2006, as well as the 2008 Olympic Games and 2010 Olympic Winter Games. Following its success at the Atlanta and at the Sydney Olympic Games, the IOC selected The Swatch Group Ltd. to undertake the Timing and Scoring Services delivery and has also elected to extend their mandate to include On-Venue Results Services.

Milestones of timekeeping The OMEGA Museum Collection

(01/2001) The Omega Museum Collection arose from a desire to combine the historical milestones of timekeeping with the technology of the 21st century. The collection mainly targets collectors and aficionados of extraordinary watches. The first model is a new edition of a pilot's watch from 1938. Apart from changes to various technological details and materials to bring them up to date, the watch is the same as its predecessor.

Happy Birthday! M-Watch / Mondaine / Migros: 75 years - CHF 75.- - 7.5 years guarantee

(02/2000) The year 2000 is one of celebration: Mondaine Watch Ltd's 25-year collaboration with Migros, the exclusive distributor of the affordable and highly successful M-Watch in Switzerland where 5'000'000 have been sold since its launch. This year Migros is 75 years old and to commemorate its birthday, Mondaine introduces the jubilee M-Watch.

Swatch creates an universal time Swatch Internet Time

(10/1998) On October 23, 1998, the Swatch brand created a revolution: it reinvented time by launching a universal time, Swatch Internet Time. This divides a 24-hour day into 1000 beats (each beat corresponding to 1 minute and 26.4 seconds) and enables all the earth’s inhabitants to experience the same time at the same moment, wherever they happen to be, and irrespective of whether it is daytime or nighttime.

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