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Endless range of design options ARMIN STROM loses no time in becoming an authentic Manufacture

(11/2009) This year, ARMIN STROM moved into its new business premises in Biel and now the brand is already ready to launch its first calibre, under the ARMIN by ARMIN STROM label, on 17 November 2009, thus becoming an authentic Bienne watch manufacture. The ARM09 (ArminReserveMarche09), as the calibre is known, has emerged in a relatively short time as a result of dynamic teamwork and total motivation.

Longines PrimaLuna A new star in the Longines galaxy

(11/2009) A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time and the moon that entrances us with its rounded, delicate lines the new Longines PrimaLuna is a tribute to this silvery star. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds.

The LANGE 1 turn 15 About the Ascent of an impressive watch family

(10/2009) Since it premiered in October 1994, the LANGE 1 has been “the face” of A. Lange & Söhne. With its striking dial design and its patented outsize date – the first truly legible date display ever to grace a wrist-watch – it gained global fame virtually overnight and garnered a host of product awards. Today, the LANGE 1 symbolises Lange watch-making artistry.

Hublot: BIG BANG GOLD & Big Bang Tutti Frutti Hazelnut Icon of 21st Century watchmaking

(10/2009) The blueprint for Big Bang's evolution lies in a chic and incisive style. Its case, featuring a vertical satin finish like the bezel, stands out elegantly around the highly sober matt black dial which has no numerals; instead it is graduated by uniform indexes the same colour as the case. Increasingly classic, the Big Bang is now asserting itself as an icon of 21st Century watchmaking.

Cooperation with Phonevalley Jaeger-LeCoultre launches the first watchmaking school on iPhone

(10/2009) Driven by the passion for horological technologies and faithful to ist avant-garde spirit, Jaeger-LeCoultre is opening the first iPhone watchmaking initiation school. The watch manufacturer has called upon the talents of Phonevalley, the world’s leading mobile marketing agency, in designing and creating its application that aims to share the fascinating world of fine watchmaking with the public at large.

1959 – 2009: The DS Concept Certina's famous two letters celebrate an important jubilee

(10/2009) Year 2009 marks the fiftieth anniversary of Certina's famous Double Security “DS Concept”. These two emblematic letters, visible on every Certina timepiece, bear witness to the unique protection system developed by company engineers at the Swiss watchmaking brand in 1959. The acronym speaks for the extensive history and experience of the Swiss watchmaker, and the rich years of scientific expeditions, extreme sport and adventure, which testify to its outstanding precision and reliability.

Best Men’s Watch A. LANGE & SÖHNE receives awards in Singapore and Mexico

(10/2009) The RICHARD LANGE „Pour le Mérite“ – a timepiece that A. Lange & Söhne has only presented in January 2009 – has been awarded twice last Friday in Singapore. Not only “Watch of the Year” but also “Best Men’s Watch” have been the titles that have been bestowed upon the watch on the occasion of the “Grand Prix d'Horlogerie Asia” by a jury of watch connoisseurs and experts from all over Asia.

A world premiere! Omega’s stunning union of ceramics and Liquidmetal®

(10/2009) Omega has announced the launch of the Seamaster Planet Ocean Liquidmetal® Limited Edition, the world’s first watch to bond ceramics and Liquidmetal®. Swatch Group researchers collaborating with Omega’s product development team have created a striking ceramic diving bezel whose numbers and scaling, made of the Liquidmetal® alloy, appear in stunning silvery contrast to the black ceramic background.

Limited Edition Legendary success: CERTINA DS 1 Automatic

(10/2009) For the past fifty years, the letters “DS” have contributed greatly to Certina's reputation. They are at once symbol of quality and keepsake of the first DS1 collection launched in 1960. On the occasion of the official anniversary of the Double Security Concept, the Swiss brand launches its new DS1 Automatic, an exclusive timepiece which allies to perfection “retro” inspiration and decidedly contemporary influences. Along a sport-classical ideology, the new DS1 prolongs the DS legend with unique evocative power, and notes of great sobriety and

State of the art Fortis B-42 BLACK BLACK AUTOMATIC DAY/DATE

(10/2009) State of the art and the most sophisticated design statement to wear: The FORTIS B-42 BLACK BLACK. Presented for the first time in spring in Basel, this watch will not only appeal to purists among the watch lovers. The Titanium case, coated black in PVD, houses a Swiss automatic movement with day/date indication (20 bar/200 m water-resistant).

PARMIGIANI FLEURIER PRESENTS THE BUBBLE TAG™ PARMIGIANI FLEURIER PRESENTS THE BUBBLE TAG™

(10/2009) In the interest of providing its customers with effective protection against counterfeiting, Parmigiani Fleurier is giving a world preview of its new system for certifying the authenticity and origin of its timepieces. Developed by PROOFTAG, a company renowned for its excellence in producing innovative authentication and security solutions, the Bubble Tag™, which has been adapted for use in the watch industry, is a new technology offering visible certification of authenticity and origin which is impossible to reproduce, and represents the most advanced solution on the market.

Ford Focus RS equipped with an electric motor Jay Leno’s Green Car Challenge on NBC to be timed by Omega

(09/2009) One of America’s most celebrated comedians and the host of the popular Jay Leno Show on NBC will invite his guests to participate in a competition he is introducing later this month. Called the «Jay Leno Green Car Challenge», the first of the trials will take place on 18 September 2009.

A conversation with Martin Schetter A. Lange & Söhne - The long path to a perfect form

(09/2009) Featuring a power reserve of one month and constant force delivery across this entire 31-day period, the LANGE 31 attracted considerable attention when it was launched two years ago. Now, Lange is ready to present a second version with an eloquent pink-gold case. This is an ideal opportunity to outline what stands behind the design of a Lange timepiece.

Attention all Omega fans Not only watches: Omega will launch a perfume for men

(09/2009) Omega is back in the perfume market with a new aromatic wood fragrance: Omega Aqua Terra. The scent was designed by Alberto Morillas and is intended to be both sporty and elegant, just like the Omega watches. With Aqua Terra, the watch manufacturer now hopes to gain market share with men's colognes.

RADO NOW AT i-TUNES Find your nearest authorized RADO retailer

(09/2009) Rado, the iconic Swiss watchmaker and design brand has recently announced it’s newest venture - a consequential result of it's integrated innovative design approach. The Rado i-Phone application. Want to access Rado anytime, anywhere, from New York to Tokyo via Geneva?

Extreme precision and reliable functionality SINN Rallye-Cronograph Modell 917 GR

(09/2009) You’ve been on the road for five hours now. You’ve mastered the mountain pass with its hairpin turns, and are now ready for the next time trial. Rallye racing requires extreme precision and reliable functionality. And that’s exactly what the 917 rallye chronograph delivers.

Museum Collection N°8 COSC certified chronometer: Racend Timer by OMEGA

(09/2009) The OMEGA MUSEUM COLLECTION is a collector’s collection that mainly targets enthusiasts of extraordinary watches. Each year, a new limited edition with historical significance for the brand is added to the collection, the „Racend Timer“ being N°8. The timepiece pays tribute to the first photo-finish camera„Racend Timer“, introduced in 1949.

Set of dashboard clocks Reliable instruments for classic car rallies

(09/2009) Alpine hairpin turns, glaring midday sun, a sudden rainshower – and you’re in the middle of a time trial at a specified speed. Classic car rallies require much more than a love of nostalgic cars. To be successful, you need concentration and excellent control of your vehicle, and both the driver and the navigator must exhibit extreme precision. You need reliable instruments like the set of dashboard clocks from SINN.

An exclusive watch for those with a passion for speed REBELLION Predator Chronograph with 24 Hour Counter

(09/2009) Despite its relatively classical shape, the Predator perfectly encompasses the passion of REBELLION 's founders for endurance car racing. A passion that carries through to the race team that wears the brand's name, 'Racing Rebellion', which participated in the Le Mans 24 hours and the Le Mans Series in 2010, with two Lola LMP1 driven by Nicolas Prost, Andrea Belicchi, Neel Jani and Jean-Christophe Boullion.

The Story Behind the Watch Oris ProDiver Chronograph

(09/2009) Developing a new watch is always a huge challenge, with many factors to take into consideration. When the watch is the first of its kind – an innovation – even more time and effort must be invested in design and testing. The Oris ProDiver Chronograph is an innovation.

Pole Position for watch fans Tissot T-Touch MotoGP

(09/2009) Tissot launches the T-Touch MotoGP for all MotoGP Fans. Equipped with the unique touch screen technology, the watch is a unique combination of timekeeper, mascot and souvenir. By lightly pressing the crown and then the crystal, wearers of the T-Touch MotoGP watch gain access to eight dynamic functions.

The FORTIS rallye watch FORTIS B-42 BLACK CHRONOGRAPH

(09/2009) This new FORTIS Chronograph satisfies perfectly all needs to a professional sports watch. Equipped with a tachymeter-scale on the flange, sapphire crystal anti-reflective on both sides, which avoids disturbing reflections, and screwed down caseback, it is guaranteed to be waterproof till 200m / 20 bar.

Jaeger-LeCoultre A responsible brand

(09/2009) Jaeger-LeCoultre is particularly aware of its responsibility in maintaining a balance between its human activities and nature. For this reason, the company has been committed for several years now to a concerted sustainable development policy. The brand is boosting the number of projects aimed at reducing the environmental impact of its activities.

MARS 500 mission part one successfully completed Do watches by Fortis fly to Mars?

(09/2009) Exactly forty years ago, millions of people worldwide have followed the moon landing. The race between the superpowers brought the first human beings to the Moon in 1969. Today specialists from different nations work toward the goal of flying to MARS.

Seiko Kinetic Direct Drive At high speed, absolute control is everything

(08/2009) For the first time, the Sportura collection includes a Kinetic Direct Drive movement. Taking its energy from the wearer’s movement, and converting this Kinetic energy into electricity, SEIKO Kinetic technology has always been a perfect platform for sports watches, where reliability is vital.

Timeless precision work Dugena Watches

(08/2009) A clock is an instrument that makes an abstract and intangible concept visible: time. In old days, the Egyptians used the sun, the moon and the stars to measure periods of time. Today there are radio and atomic clocks do to the work for us. Dugena watches also relieve us of this task.

New watch brand Louis George Luxury watches engraved by master engravers

(08/2009) At present, the smallest handcrafted engraving of a Prussian eagle is on the movement of a wristwatch. The engraving is no bigger than a match head and belongs to the fine art of German engraving. A master engraver needs several days to finish a movement by Louis George.

It runs and runs and runs… Power reserve of up to one month - Seiko Kinetic Direct Drive

(08/2009) As a symbol of cyclic renewal, the moon stands for time and eternity. This mysticism is reflected in the new Premier men's watches of Japanese watchmaker Seiko. The watch, with its moon phase display, symbolizes the course of the moon and the eternal course of time with its untiring Kinetic technology.

BREITLING for iPhone: Chronomat B01 iPhone application

(08/2009) Using the specific features of the iPhone 3.0 version, Breitling offers the Chronomat B01 application for iPhone and iPod touch, designed to provide a functional and detailed presentation of its latest chronograph. A precise description, technical data, a portfolio, a video and 360° views give an extremely clear idea of the exceptional nature of the new Chronomat B01.

Vacheron Constantin demonstrates its superlative mastery of the watchmaking art

(07/2009) The tonneau or “barrel” shape, explored by Vacheron Constantin since 1912. In 1889, the Geneva-based manufacturer produced its very first wristwatches and also began charting new stylistic territory, in step with the major artistic movements characterising the dawn of the 20th century. In turn elongating, curving, embellishing or paring down the case according to the inspiration of the moment, Vacheron Constantin already introduced departures from exclusively round designs in 1912, starting with the famous tonneau or “barrel” shape.

Introduced in Baselworld 2009 FRANC VILA FVa15 Column Regulator Automatique

(07/2009) Introduced in Baselworld 2009, the FVa15 Column Regulator joined the FRANC VILA collection with the aim to create a contemporary interpretation of this classic complication used by watchmakers to set time in the watches. This is also the first FRANC VILA timepiece using meteorite in the dial, combined with sapphire glass. While maintaining the characteristic “esprit unique” shape in the watchcase this timepiece stands out due to the asymmetrical column design of the dial, which allows to see the movement beating inside.

PIERRE DEROCHE - GrandCliff TNT Royal Retro

(07/2009) Pierre DeRoche has created the first movement able to house six retrograde seconds mechanisms. While this complication has been introduced to provide an element of fun, it also reveals a totally original approach : all the retrograde hands in this model are driven by gears rather than cams and, thanks to a strip-spring that has replaced the classical balance-spring system, return to their initial positions after “passing on the baton” to the next retrograde hand.

Design and technology Against the clock with the HUBLOT all black bike

(07/2009) Hublot and BMC are pleased to offer a preview of the new bike about to join the "All Black" range. The watchmaker's partnership with bike manufacturer has resulted in the creation of an exceptional racing bike made from light, high-performance materials and which, like Hublot watches, represents a true feat of design and technology.

50 years later BREITLING SUPEROCEAN HÉRITAGE CHRONOGRAPHE ÉDITION LIMITÉE

(07/2009) 1957. Having establishing its mastery of the skies, Breitling set off to conquer the seas by launching the Superocean, a professional diver’s watch that also gained a following among the first scuba diving enthusiasts. Some 50 years later, under the “Héritage” banner, this same design still holds a special place among Breitling’s “instruments for professionals”. In celebrating its 125th anniversary, Breitling has chosen to issue a limited series of this great classic.

Thrills the hearts A DC-3 IN THE BREITLING FLEET

(06/2009) After the Super Constellation, Breitling welcomes into its fleet another legendary aircraft, the DC-3. By supporting the restoration and relaunch of a 1940 plane, the "brand with the winged B" confirms its determination to preserve the aviation heritage - a stirring adventure with which its own history is so closely entwined and which thrills the hearts of so many enthusiasts.

20 years formation flying ballet FORTIS on duty with pilots of the Swiss Air Force

(06/2009) Not as commonly thought of ear-deafening, thundering turbine sounds and risky thrills are the distinctive features of the propeller-driven aircrafts of the Swiss PC-7 team. Within 20 years the PC-7 TEAM developed a dynamic, elegant and precise formation flying ballet at its best during which flight safety and team-spirit are the top priority.

Celebration of a collection: Vacheron Constantin Métiers d’Art Les Masques

(06/2009) Four years ago, in 2005, Vacheron Constantin celebrated 250 years of uninterrupted history. This jubilee event, unique in the annals of watchmaking history, was a perfect opportunity for the Geneva-based manufacture to demonstrate its mastery of horological art with exploits that redefined the limits of what is possible. Having proudly turned to its past, Vacheron Constantin is continuing its steady march towards the future, in an ongoing quest for the extraordinary.

New era FORTIS watches fly to ISS

(06/2009) The ISS Expedition 20 marks a new era in space exploration with the first six-person crew living and working on the ISS supported by an international team, both on the ground and in orbit. All five of the international partner agencies - NASA, the Russian Federal Space Agency (FSA Roscosmos), the Japan Aerospace Exploration Agency (JAXA), the European Space Agency (ESA) and the Canadian Space Agency (CSA) - will be represented on orbit for the first time.

First prize LITTLE LANGE 1 Soirée RECEIVES MYTIME AWARD 2009

(06/2009) The readers of the German female watch magazine "Mytime“ have awarded the first prize in the category "Extravagant“ to the A. Lange & Söhne timepiece LITTLE LANGE 1 "Soirée". This ladies watch with a mother-of-pearl dial and a metallic-silver crocodile leather strap, which has been launched only in April 2008, stood up to 24 competitors.

Matt black and dark blue BIG BANG KING ALL BLACK BLUE

(06/2009) Shades of invisible visibility comes to life on this giant watch with midnight blue reflections. The elegant combination of matt black and dark blue, sending out electric bursts in the light, lends the biggest Big Bang piece an "haute couture" look. The Fusion of colours and materials can also be found in its blue alligator strap, injected with black rubber on its inner surface.

Perfect match for highest challenges Certina DS Action Chrono - A new date with extreme sport

(05/2009) Watchmaking and extreme sport are kindred fields where mastery and intensity are daily requirements, and where innovation and technological skill meet in a tight race against time. With its latest DS Action collection, Certina reaffirms its audacious trajectory and brings out a watch that is simply a perfect match for the highest challenges in sport. Indeed, this new gents chronograph reveals daring and resolutely modern lines which once again prove that at Certina, time and design strike a perfect rhyme.

Beauty of the night - The Baignoire Watch

(05/2009) Beauty of the day and beauty of the night, the Baignoire watch is stylishly suitable for all occasions. A legendary Cartier timepiece for ladies, whose timeless femininity has been renewed by an injection of character and energy. Its streamlined silhouette, uncompromising look and simple design offer flawless elegance... A lesson in style for this new generation of a great Cartier classic, whose perfect oval shape and gracefulness make it the jeweller's most Parisian creation.

WATCH BRAND VICTORINOX SWISS ARMY LAUNCHED ITS APPLICATION FOR THE iPHONE

(05/2009) Victorinox Swiss Army is the first watch company to introduce its timepieces interactively on the iPhone to the 25 millions of estimated users in 2009. Indeed, an application to upload for free in the « App Store » of Apple has been developed and is already available since Tuesday, March 24, just before the beginning of the 2009 edition of BaselWorld, the Watch and Jewelry Show in Basel, Switzerland. Thanks to this application, the iPhone users will be able to live a « never seen before » brand experience.

LANGE ZEITWERK - Face of a new era

(05/2009) “When it is dark enough you can see the stars” – a quote by Ralph W. Emerson was used as a teaser at the top of the invitation to Berlin promising nothing less than the opening of a new chapter in the history of A. Lange & Söhne. About 200 jewellers and journalists from all over the world followed the mysterious invitation to an undisclosed location and allowed Lange to take them on an expedition from darkness to light.

Limited edition Erotic insights: KUDOKE 69

(05/2009) Erotic watches had always been a popular accessoire not only among men. Whether enamel dials painted with erotic scenes or elaborate techniques to make these scenes visible within the movement – this theme has been taken up in many variations. The independent watchmaker and skeletonizing artist Stefan Kudoke has now created a limited edition which does not only offer a deep insight into the technique of the movement.

New face for Breitling Cockpit und Cockpit Lady

(05/2009) A pencil stroke, a master stroke: Breitling gives its Cockpit and Cockpit Lady models a whole new face by redesigning their dials in a manner imbued with refinement and elegance. A dynamic move that further reinforces their character, while weaving particularly close ties between the men's model and the ladies' version.

Balanced and perfectly proportioned watch-design Maurice Lacroix Miros - Free-Spirited, Striking Aesthetics

(05/2009) The Miros impresses with its free-spirited, striking, and most of all sophisticated aesthetics. These characteristics now have been accentuated even further by the Maurice Lacroix’ designer. The lines of the simple, elegant case have become more fluid. The rims protecting the screw-in crown softly transition into rounded watchband joints.

Functional and elegant Ready for action: Swarovski OCTEA Sport

(05/2009) With its pure, balanced lines, “Octea Sport” propels Swarovski into the very selective universe of fashion watchmaking. Inspired by diving watches, this sporty timepiece combines the reliability of a Swiss quartz calibre movement with the delicacy of crystal. Poetically capturing light, this watch makes transparency a very glamorous asset indeed. In a world where personality expresses itself in daily life, Swarovski has designed a timepiece hinting at excess.

The new Buler Sky Hero

(05/2009) The “Sky Hero” Chronograph collection combines elegant design with practical functions.  This collection is designed for those watch lovers who appreciate a sporty yet stylish watch. The “Sky Hero” case and bracelet are made of top grade stainless steel.  The dial is available in silvery white, black or brown colour and features 3 small counters, which perform the functions of a 12-hour counter, 30-minute counter and 60-second counter.

The Cirque Animalier de Cartier Collection

(05/2009) The Cirque Animalier de Cartier collection embodies a round-the-world tour that began in Asia last year and has now reached American shores: an eagle, crocodile and raccoon have joined the magic circle of this enchanted world. A parade of emotions characterises these three original examples of pure jewellery craftsmanship, each available in limited, numbered editions.

New limited edition: Epos 3384 Limited Edition

(05/2009) In 2009, Epos is presenting the Ref. 3384, a new limited edition of the ‘Collection sportive’. This exclusive special edition is restricted to 118 watches worldwide. The automatic Valijoux 7750 chronograph movement is luxuriously decorated with a pearl finish and blued steel screws. This avant-garde watch epitomises not only pure power, luxury and good taste but also strength and durability.

Dive instrument maximizing the user’s sporting moments LINDE WERDELIN LAUNCHES: The One

(05/2009) The One is the classic watch of the LINDE WERDELIN collection featuring all the basic characteristics found across the models. The new version of the One features a redesigned ‘toned down’ dial keeping its design as minimalist as possible making it easier to read, while the bezel is brushed giving a softened feel to it.

The new WYLER GENÈVE CODE-S Chronograph

(05/2009) Wyler Genève presents a brand new chronograph collection that retains the brand’s distinctive identity. A total of 17 different models are available initially, in 18-carat red gold or stainless steel. In a clear move to appeal more to female watch lovers, more than half of the new models have a resolutely feminine character.

Watches outside the mainstream taste a.b.art awarded the «red dot design award winner 2009» prize!

(04/2009) Compared to other Swiss watch brands a.b.art is a youngster. But despite its youth it’s already well known for high-quality design. The unostentatious and minimalistic composition, the use of unobtrusive materials and the authentic presentation are features of the strong personality of the new brand.

Celebrating Monaco’s Past & The Present: Steve McQueen and Lewis Hamilton - The Duel

(04/2009) To celebrate the 40th anniversary of the mythic Monaco, TAG Heuer has created Steve McQueen and Lewis Hamilton: The Duel, a cinematic showdown between Steve McQueen, the man who wore the iconic chronograph first, and Lewis Hamilton, the man who wears it now. The film uses advanced special effects to pit the two TAG Heuer ambassadors against each other in a virtual race on the storied track of Le Mans, where the Monaco first caught the world’s attention.

Rado launchs Radostar

(04/2009) The iconic Swiss watchmaker Rado, a key media partner at Salone del Mobile 2009, will be making full use of this year’s event in Milan to officially launch its exciting new initiative, radostar.com. The radostar.com site has been conceptualized and produced purely with young creatives and international design students in mind.

A perfect watch - Junghans Aviator Chronograph

(04/2009) The new Aviator Chronograph model makes a positive impression from the first glance. In deep black throughout with case and bracelet in PVD-coated stainless steel, the chronograph demonstrates what it stands for: a distinctive, sporty watch with functional equipment. The multi-frequency radio-controlled movement J615.97 combines the advantages of analogue time display with digital date and weekday display.

Sporty timepiece Second time zone - Hamilton Seaview GMT

(04/2009) The Seaview GMT applies alternative functionality to this elegantly sporty timepiece with its facility to accommodate a second time zone. And since over 70% of the earth’s surface is covered by ocean, this capability is particularly useful to nautically-minded wearers. The GMT function looks like the historical ships’ telegraphs known as chadburns, where the ship’s direction and speed were revealed through a metal barrell surround.

Masterpiece of innovation 40 years ZENITH El Primero: El Primero’s limit is that there is no limit!

(04/2009) El Primero, symbol of excellence, is the first integrated automatic chronograph movement capable of measuring short periods of time with one tenth of a second accuracy. 1969, the world, eyes riveted to the TV screens, followed with bated breath Neil Armstrong’s the first steps on the moon. The public was tremendously excited by the conquest of space, the dream of absolute and limitless freedom that unites all people.

FC-700-caliber Frédérique Constant maximizes the Manufacture concept

(04/2009) Frédérique Constant is proud to introduce its new Maxime Manufacture Automatic. In addition to the successful Heart Beat Manufacture collection, Frédérique Constant now announces a new chapter in its history of in-house developed movements. Five years ago, in 2004, Frédérique Constant entered the elite circle of Swiss watch brands that develop and produce their movements in-house.

Fabulous charm and craft tradition in a perfect creation Milus MONOCERA Haute Joaillerie Enamel & Diamonds

(04/2009) As deep blue as the evening sky, this jewellery watch from the Swiss watchmaker Milus inspires one to dream. In the MONOCERA Haute Joaillerie “Enamel & Diamonds”, the most precious materials have been combined by the very highest skills of jeweller and craftsman to create a perfect symphony. The cobalt blue areas in enamel “Grand Feu”, produced by traditional methods, stand out like small islands, surrounded by a flood of white diamonds.

Xemex Concept One Chronograph Watch

(04/2009) The Xemex Concept One Chronograph watch has been designed by famous Swiss artist Ruedi Külling. The artist became the winner of the Chicago Athenaeum’s Good Design Award 2008. Ruedi Külling designed the case of the new Xemex watch that is sure to attract a great deal of attention.

More than 450 images Must-have reference: BREITLING THE BOOK

(04/2009) A specialist in chronographs and technical watches, Breitling has also shared the finest hours in the conquest of the skies. For the very first time, a magnificent new publication tells the detailed story of this grand adventure so inseparably entwined with that of modern times. Based on new historical research and enlivened by more than 450 images, including numerous original documents, Breitling The Book is destined to become a must-have reference work for brand lovers, as well as for devotees of watchmaking, chronographs and aviation.

Tissot Glam Sport - Feminine charm that can take the pace

(04/2009) The Tissot Glam Sport proves that elegant appearances and athletic lifestyles do go hand in hand. This proudly feminine timepiece integrates smooth lines and finishes to make a confident, subtly sporty statement. It is the perfect timekeeper for contemporary women who perform handstands in the gym, their agendas, or both.  

New collection CIMIER at the Baselworld 2009

(04/2009) On the occasion of this year’s Baselworld, which closed its gates on April 2nd, CIMIER presented the companies newest models from the atelier in Zug. Not only the novelties captured the audience’s attention - the new and enhanced CIMIER stand was equally praised.

Roots in the past New nautical landmarks - the Hamilton Seaview AutoChrono

(04/2009) The Seaview AutoChrono gives classic sophistication an appealing kick. This turns it into a hero of the present, with its roots in the past, mixing heritage with modernity. Sophistication clearly expresses itself through dials featuring a Côtes de Genève finish, simultaneously reminding of the watch’s nautical theme with their own small waves.

MeisterSinger Unomatik The first single hand watch with power reserve display

(04/2009) The first series of MeisterSinger single-handed watches with automatic mechanism express a unique aesthetic. These watches convey their character as a measuring instrument to its ultimate limit. The precise markings evoke millimetre accuracy, as does the power reserve indication. The large dial is of convincing clarity, the 45-mm casing is even chunkier than other MeisterSinger watches.

Esprit unique FRANC VILA FV EVOS 8 Cobra Chronographe Grand Dateur Automatique

(04/2009) The FRANC VILA “Cobra” collection introduces the first evolution of the characteristic “esprit unique” watchcase. The new case is dedicated to aficionados of extreme sports. Built to stand up to 300 meters deep, the “Cobra” timepieces are specially conceived for hard and intense water activities. The carbon fiber inserts ensure the protection of the watch for the most exigent sports.

Innovative movements for exceptional watches New Blancpain L-evolution Collection

(04/2009) Excellence is a tenacious habit. Blancpain is pursuing its successive introductions of innovative high-end movements with the new Calibres 13R5 and 66R9, derived from the 13R0, along with Calibre 5025, all now powering a set of exceptional watches. Such an unshakeable faith in the future deserved a new stellar collection, evocatively named L-evolution.

Precision timekeeping The Jazzmaster Slim Automatic presents a refreshing new dimension

(04/2009) With their slender cases, the Jazzmaster Slim Automatic watches bring new dimensions of elegance and comfort to classical design. A fine Swiss automatic movement takes its place underneath a black or silver dial, enclosed by a choice of 40 mm or 43 mm housing in polished stainless steel. The large 40 and 43 mm diameter contrasts the slenderness of the polished stainless steel case.

NAUTICA display depth

(04/2009) Beneath the surface of the sea, layers of light and dark define a world of beauty and adventure. Nautica Watches introduces NCS 46, a fresh timepiece that draws inspiration from these multiple levels of ocean life. From the sunlight zone to the foreboding trenches, oceanographers have identified five layers of the ocean known as zones.

The re-design of an icon The new OMEGA Constellation 2009

(04/2009) In 1982, OMEGA launched a watch which introduced a particularly radical and enduring design concept. The watch was the Constellation Manhattan and its now-famous “Griffes” or claws placed it among the ranks of the world’s most instantly identifiable timepieces. The Griffes were not only striking aesthetically, but were also highly functional in those days: they held the sapphire crystal and gasket firmly against the case, contributing to the watch’s water resistance.

New CAT® TM 1 – Style & Heritage in one

(04/2009) At the BASELWORLD 2009 Watch and Jewellery Fair, CAT® Timekeeping Equipment presented a really tough number for watch fans of the stronger sex – the new TM 1. The latest 46 mm Model of the CAT family goes “back to the roots” and adopts the high performance standards of the rich tradition of heavy machinery manufacturers. But the TM 1 represents more than rugged timekeeping that is typical of Caterpillar®.

Les Elégantes de Longines Longines: A new tribute to the charm of the 1920s

(04/2009) Audacious, carefree, liberating, the 1920s left behind them a unique artistic heritage. As worthy examples of the Art Deco movement, the Les Elégantes de Longines collection is an eighth tribute to this explosion of creativity in the form of three exquisite white gold jewellery watches produced in a limited series of 20 pieces each.

Meistersinger Scrypto Unitas

(04/2009) MeisterSinger is best known for their single hand watches. There is a growing movement, that appreciates having time shown in its most primal state. The few three handed watches are rather exotic. Nonetheless, they distinguish themselves by their clarity and sense of balance. 

Range of chronographs Seiko Sportura: Engineered for the new road ahead

(04/2009) Since 2000, Sportura has been the flagship design for SEIKO’s sports watches and its global success has made it an icon among lovers of motorsport. With its wide range of chronographs, both quartz and Kinetic, Sportura has always offered high-function, high-utility sports watches to those who love the freedom, speed and thrill of the open road.

The new RADO SINTRA AUTOMATIC

(04/2009) The entirely ceramic Sintra line by Rado is being enhanced with striking black and platinum automatic models. The play of light creates a special unique character – agile yet robust, definitive in its design. A combination of sinuous lines and arousing tension fuse perfectly, integrating all the elements in absolute harmony. The barrel-shaped case and bracelet links offer the wrist vitality, complete comfort and control.

British Virgin Islands NIVREL watch found working after years in the ocean

(04/2009) Once again a diver found a NIVREL watch on the sea ground. Because it was still working, Mr. Christopher Juredin decided to send it back to NIVREL – in order to find the real owner. Christopher Juredin is a professional diver from the British Virgin Islands. He owns a commercial diving company and scuba diving operations and usually dives in the harbours around the Caribbean. As a commercial diver, he also enjoys looking for lost objects and often finds many things from historic rum bottles to vessel propellers.

Material titanium Technology for precise time measurement: Junghans Mega 1000

(04/2009) Technological innovation has a long tradition at Junghans. The watch models of the Avantgarde collection offer enduring proof of this: precision, comfort and polarising design in a futuristic appearance: Mega 1000 in titanium. A new innovation from the Black Forest technology centre is this precise instrument, achieving more than accurate time measurement, it also incorporates Junghans' longstanding expertise in the processing of titanium.

TAG Heuer The ultimative luxury watch - Aquaracer 500M Calibre 5

(04/2009) Some men perform best under pressure. They thrive under stress. When things get tough, they don’t get going, they stick it out and excel. Physical or mental, it adds up to one thing: an opportunity to truly prove something. Not to others, but to one’s self. Pressure? The only pressure is the one we put on ourselves. This is the driving force behind the new AQUARACER 500M CALIBRE 5, a luxury watch inspired by the extreme requirements of professional deep-sea diving.

Land-Look Gaïa meets Poseidon - Hamilton Khaki BeLOWZERO

(04/2009) After the underwater conquest with Poseidon, the Khaki BeLOWZERO is ready to run into Gaïa, Goddess of Earth. The two new models with their country look are well equipped for the adventure above sea. The BeLOWZERO Auto Chrono and BeLOWZERO Automatic are guaranteed to make waves on dry land.

Charming class and sporty chic, a new Certina DS First Lady in ceramic trim

(04/2009) Independent, active and captivating, the woman of today is a rich blend of many facets. In touch with her time, her desire is to please, in the day as in the evening. Certina has chosen to celebrate her fine character with a new timepiece dedicated to femininity. The DS First Lady is notably unique, thanks to its highly sportive class and elegance. Irresistible, modern, it exudes absolute fashion in touch with today.

Feminine, practical, breathtaking: the UNION GLASHÜTTE Seris

(04/2009) The current model from the Seris collection which UNION GLASHÜTTE has specially created for ladies is designed completely in black. This design, combined with the inimitable sparkle of diamonds, the cool glow of stainless steel and the elaborate refinement of the mechanical movement, give the watch a precious and mysterious aura.

Certina DS Action Chrono - A new date with extreme sport

(04/2009) Watchmaking and extreme sport are kindred fields where mastery and intensity are daily requirements, and where innovation and technological skill meet in a tight race against time. With its latest DS Action collection, Certina reaffirms its audacious trajectory and brings out a watch that is simply a perfect match for the highest challenges in sport. Indeed, this new gents chronograph reveals daring and resolutely modern lines which once again prove that at Certina, time and design strike a perfect rhyme.

Typical aviator watch: CAT® AIRACTIVE

(04/2009) CAT® Timekeeping Equipment is launching the youngest member from the CAT crew to the Watch and Jewellery Fair BASELWORLD 2009. The new sporty and sophisticated AIRACTIVE wins over the Caterpillar fans with its imposing size but its cultured elegance, typical of an aviator’s watch, also creates a good impression. This balanced mixture of masculine and classical features makes AIRACTIVE perfect for every individual style.

Timeless forms Mido Belluna - a watch of true Design

(04/2009) In 2008, Mido innovates with the creation of a new line, Belluna. This collection, an alliance of style and quality, embodies with true respect the spirit and culture of Swiss watchmaking, asserted as a mark of true design. The Belluna draws its inspiration from the timeless forms of Art Deco architecture and displays the most topical technical features to attract today's well-informed male clientele.

Tissot Veloci-T - Stunning new chronographs are up to speed in every way

(04/2009) The Tissot Veloci-T timepieces are streets ahead in terms of both precision timekeeping and contemporary looks. Elaborate dials, together with eye-catching colour and material combinations, put these chronographs straight into the fast lane of design and style. Wearers will make a clear statement with these watches, whether they are at home in sports gear or urban in-places.

Connoisseurship and passion The new chronograpph of Davidoff

(04/2009) With its latest novelties Davidoff is adding different materials and new functions into its “Very Zino” watch collection. The designs and functions are inspired by the brand’s travel-oriented approach. Every feature speaks of connoisseurship and the passion to move through cultures and explore what the world has to offer.

A gifted watchmaker and industrial pioneer Heinrich Moser - A Biography

(04/2009) An exceptional book has been reissued in an exclusive private edition: the biography, originally printed in 1875, of a watch manufacturer, industrial pioneer and one of the first true internationalists.  A friend and teacher of Heinrich Moser was urged, just a year after Moser’s death, to publish a book about his life. In view of the fact that Heinrich Moser’s life’s work and business management principles are still remarkable, even by today’s standards, a slipcase containing a faithful reproduction of the 1875 edition is now being presented to the public, more than 130 years after its original publication.

Aesthetics and mechanical finesse The new Milus TIRION TriRetrograde Seconds Skeleton Titanium

(04/2009) With the TIRION TriRetrograde Seconds Skeleton Titanium – Milus has once again captured the idea of moment and playfulness by creating an exceptional timepiece. Dynamic, sportive and powerful – the combination of aesthetics and mechanical finesse is impressively realized by the TIRION TriRetrograde Seconds Skeleton Titanium.

Master watchmaker George Daniels Ten Years of the OMEGA CO-AXIAL Escapement

(04/2009) When OMEGA launched its Co-Axial calibre 2500 in 1999, the entire mechanical watch industry was put on notice. The Co-Axial Escapement in the calibre was the first practical new mechanical watch escapement to be introduced since the English and Swiss lever escapements were invented in the 18th and 19th centuries respectively.

BASELNEWS The Rado Chronograph r5.5

(04/2009) Instinctive. Natural. A synthesis of two talents. Following on from a re-interpretation of one model in 2007 and the creation of a watch box, the r5.5 by Rado, represents the third stage of the collaboration with Jasper Morrison. The creation, all in high-tech ceramic, re-emphasizes the brand whose fame lies in merging separate components. A perfect fit.

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