BASELNEWS 2010 Gucci U-PLAY COLLECTION: Instantly create a new Gucci watch for any occasion
(03/2010) U-Play, the new line of Gucci timepieces for women, designed by Creative Director Frida Giannini, is distinguished by its functionality and versatility. These two features not only make this watch practical, but also a stylish and an enduring companion for the ever-increasing pace of global living. The concept behind the U-Play collection lies in the interchangeable design of the components, which allows the wearer to change the combination of colours and materials to suit the occasion or to express her personal taste.