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(07/2010) All through the night. When the Solar Impulse prototype airplane touched down at the airfield in Payerne, Switzerland on the morning of July 8th, 2010, it had already made history, having flown all night long powered only by the energy collected in its solar cells the day before. That morning, the sun, which played such a key role, rose on a new era in aviation.
(07/2010) An exceptional new team is flying under Breitling colors: the Breitling Wingwalkers, featuring acrobats dancing on aircraft wings in mid-sky. Definitely not for the faint-hearted! The Breitling Wingwalkers bring together within a truly stunning show two different types of aerobatics: one with planes flying in formation, and another with young women perched on the center of the upper wing and performing a synchronized choreography.
(07/2010) The “Coup de foudre” collection by Artya welcomes the first feminine models imagined and created for women by Yvan Arpa. As a designer of high-end watches featuring rugged designs and distinctive character, Yvan Arpa had thus far made only timid incursions into the field of ladies’ watches. Apart from the gem-setting sometimes used on models suitable for both men and women, such as the White Star Tourbillon, he had never previously conceived a case or dial specifically intended to appeal to women. But now he has…
(07/2010) Power, contrast, and strength: the all-black AQUARACER 500M is an audacious watch designed for men who stand out. It houses a TAG Heuer Calibre 5 Automatic movement inside its fine-brushed titanium case, which is 43mm wide and black-titanium carbide coated. The screwed-in crown is black “soft-touch” rubber coated, as well as the unidirectional turning bezel which also bears a yellow luminescent dot at 12 o’clock.
(07/2010) In its seventh season as the Official Watch Partner of AT&T Williams, Swiss watch manufacturer Oris combines its own signature motor sports style with exclusive Williams F1 team elements to create a slick standout sports watch. The 44mm black stainless steel case and slotted dial are the familiar face of the Oris Williams F1 Team collection.
(07/2010) After sponsoring the first exhibition in 2005, Jaeger-LeCoultre is once again supporting the Musée de l’Elysée in Lausanne and the reGeneration2 exhibition. This exhibition, running from 19th June to 26th September, features the work of 80 promising young photographers from 30 countries.
(07/2010) Sturdy, efficient, accurate: Breitling has created a new multifunction wrist instrument that will find its place in all cockpits – and is distinguished both on the ground and in the air by its innovative design featuring a star-shaped bezel. In 125 years, Breitling has launched a number of stellar models intended for pilots, including the famous Navitimer with its circular slide rule capable of handling all the essential calculations relating to airborne navigation.
(06/2010) TAG Heuer’s passion for the dreamworld of open seas and the demanding challenges of professional diving and sailing is as legendary as its love for the open road and the world of motor sports. The Swiss brand patented its first water-resistant case in 1895 and launched its first water-resistant wrist chronograph in 1939. In 1942, it presented its first regatta stopwatch, the YACHTING timer.
(06/2010) Thanks to strong colors and a high-impact design, the Breitling Jet Team – the world’s only professional civilian flight team performing on jets – is aiming for new heights with an entirely redesigned black, anthracite grey and metal grey livery. A powerful, taut and dynamic appearance to match its soaring accomplishments.
(06/2010) The Sirius model had Chronoswiss moving the measuring stick to an extremely high place: the name of this new model family comes from the brightest star in the night sky. Like little brother Sirius, the Triple Date is also characterized by timeless, elegant design, proving that sometimes less is indeed more.
(06/2010) TAG Heuer celebrates 55 years of the Porsche Club of America (PCA) by manufacturing a 55-piece limited edition for the largest single-brand club in the world. It is no coincidence that the PCA has chosen TAG Heuer as its partner for the limited edition watch, which is based on famous racing heritage.
(06/2010) Sporty cosmopolitan looking for international challenge: the Chronoswiss Timemaster Chronograph GMT with second time zone allows its wearer to be well oriented anywhere in the world. A bright red GMT hand and a bezel with 24-hour divisions allows a second time zone to be quickly and easily seen at a glance, making this watch a helpful partner for business trips.
(06/2010) Women wishing to fly Breitling will no longer need to resort to choosing a men’s watch or borrowing that of their significant other! The brand with the winged B has created a model blending the legendary quality of its «instruments for professionals» with an ultra-feminine design inspired by the world of luxury aviation.
(06/2010) After several months of preparation to launch this innovative organisation, TIMELAB – Foundation of the Geneva Laboratory of Horology and Microengineering – has been officially unveiled in the presence of numerous representatives from the fields of watchmaking, politics, economics and specialised education. This centre for certification and Research & Development, houses two of the most prestigious watch certifications, the Hallmark of Geneva and the Geneva Office of the COSC (Official Swiss Chronometer Certification).
(06/2010) On 29 May in La Chaux-de-Fonds, the “striking mechanism” for a pocket watch by Janina Thiele was awarded the first prize of the Swiss watchmaking competition, “Concours Institut Horlogerie Cartier 2010” (IHC). Patrick Ritschel and Eric Geissler, two further apprentices from Lange, came fifth and sixth.
(06/2010) An instantly recognisable shape, a unique transparency, an inimitable brilliance: this is why CENTURY has added GRACE to its MASTER IMPERIAL line, dedicated to its prestige timepieces. An exclusive collection in which GRACE – also available as a line of jewellery – occupies a very special place.
(06/2010) Hublot is joining the Mexican people in celebrating the 200th anniversary of their independence, with a limited edition King Power in the national colours, featuring the symbol of the "Bell of Dolores" engraved on the case-back.
(06/2010) On Thursday, the 3rd of June, the ESA, the Federal Space Agency FSA and the IMBP (Institute for Biomedical Problems) will send 6 probands on a mission to planet MARS. This extraordinary mission will in the news and in science magazines all over the world.
(06/2010) All the time in the world times two: you can be carefree and easygoing, yet still be fully in tune with the times, at all times—just leave it up to these two new watches, Tangomat GMT and Zürich Weltzeit, with which NOMOS Glashütte is going global. Inside both models ticks the xi caliber, which has no problem showing calculations, figures, and derivations. Xi makes a note of where you live and how big the time difference is between there and New York, Taipei, or Honolulu. The watches communicate all of this in one view.
(06/2010) Angular Momentum has introduced its first BRONZE timepiece the Freehand Beryllium Diver Magnus, which has been published in magazines, blogs and forums around the world. After many tests and investigations Angular Momentum has decided to integrate the material bronze in its collection and to develop a specific Bronze Collection.
(05/2010) Blancpain sets the tone at the heart of the Swatch Art Peace Hotel in Shanghai. Just a few hours after the opening of its new boutique – alongside those of Breguet, Omega and Swatch – the three first watches to be snapped up in the newly opened establishment at the junction of the city’s famous Bund and Nanjing Road premier shopping streets bear the signature of the Manufacture from Le Brassus.
(05/2010) Discreet but essential. Refined yet subtle. A highly elegant accessory, cleverly conceived down to the smallest detail, the new ELEGANCE watch for men designed by CENTURY celebrates, with its modern lines and bold design, the classic hallmarks of masculine style: fine materials, understated luxury, and the delicate interplay of textures, matt and gleaming, transparent and opaque.
(05/2010) Hublot has just signed one of the most prestigious agreements in its history as the Official Timekeeper and Official Watch for the next two FIFA World Cup in 2010 and 2014. This is the first time in the history of the FIFA World Cup that a watchmaking brand becomes the Official FIFA Timekeeper having presence on the substitution board.
(05/2010) Under the title “Wearing a Watch on Your Body…”, the first special exhibition opened with a private viewing on 19th May in the German Watch Museum Glashütte. Guests from local politics and business, from the artistic and cultural world, partners and friends, Glashütte contemporary witnesses, watch-lovers, exhibit lenders and representatives from the Glashütte watch companies, as well as representatives from the various museums in the region attended the vernissage.
(05/2010) Sophie Marceau and the stars of international cinema make their appearance in the exhibition "Cannes fait le mur", during the Cannes Film Festival : an impressive collection of masterpieces by one of the most celebrated photographers of the 7th art, British-born Lorenzo Agius. Right from the opening of the 63rd Cannes Film Festival, the stars are on display for all to see, with giant portraits of the most attractive and beautiful famous faces of international cinema.
(05/2010) BUBEN&ZORWEG are travelling to the land of opportunity to present their broad range of TIME MOVER® watch winders, refined table clocks, safes and the most luxurious objects of time at the JCK Las Vegas 2010, America's world-famous leading jewellery exhibition.
(05/2010) Once again, an entry by IWC Schaffhausen has won an award at the New York Festivals’ competition: The eight-minute launch film for the Aquatimer family of diver’s watches entitled “Galapagos – A Day with the Charles Darwin Foundation” has won a silver medal in the “Sales” category at the 2010 New York Festivals’ “Film & Video – Industrial Productions”-Competition.
(05/2010) The Khaki X-Landing takes the emotions on a nostalgic journey back to the first all-metal aircraft of the 1920s, and the rationale on a trip co-piloted by a feature for measuring the top of descent (TOD). The Khaki X-Landing provides pilots with precision and style in a sophisticated GMT chronograph, with design touches reflecting the materials and structures of the early metal planes. This duo of limited edition watches passionately tells the story of an aviation tradition in the language of today.
(05/2010) The display case debuted by Hublot at the front of its stand during Baselworld 2010 was far and away the most remarkable attraction at the Fair! It enabled each visitor to see how a watch would look on their wrist, with a choice of models and sizes available. A revolutionary concept in exhibition display cases, the "WatchTester" is accessible to the general public and allows different watch models, sizes and colours to be tried out.
(05/2010) Swatch has expanded its popular Swatch & Art Collection with new watches by four contemporary artists and designers working in a broad range of mediums and styles. Indian fashion designer Manish Arora contributes a wonderfully colourful Bollywood-inspired ‘movie’ watch, while French artist, writer and film director Enki Bilal presents two Gents in the signature style of his many graphic novels and comic books.
(05/2010) The FORTIS B-47 CALCULATOR Automatic was the recent example of an impudent falsification. The case is identical in size and shape following the FORTIS original and houses a quartz movement. Altogether most characteristics are almost identical, such as the typical FORTIS B-47 CALCULATOR “watch face” with its turnable inner ring. The dial figuration is optically resembled, luminous florescence is missing.
(05/2010) On 9 May 2010 at Sotheby’s “Important Watches” auction in Geneva, an IWC Schaffhausen watch will be sold of which only one exists in the world: the Big Pilot’s Watch Edition Antoine de Saint Exupéry in platinum. This icon of Swiss-manufactured aviator watches is highly distinctive both in terms of looks and functionality. Its sporty elegance features a high-calibre platinum watch case, tobacco brown dial and a special back engraving depicting Saint Exupéry as a military pilot.
(05/2010) The name PANGAEA derives from the primeval supercontinent. All continents had still been united in the age of carbon. With it’s 40 mm casing diameter the PANGAEA stands exactly between its older siblings. They both have the unique design of the dial in common. But regarding the casing, they are completely different. The PANGAEA emanates elegance and delicateness.
(05/2010) This model inspired by the finest watchmaking traditions is endowed with a high-end movement and equally noble finishes. An opening at 12 o’clock reveals the balance oscillating beneath the silver-colored dial with a “grain d’orge” guilloché décor, while the power reserve is displayed by an 18-carat red gold hand moving across a dedicated indicator at 6 o’clock.
(04/2010) David Weber is happy. He has cleaned and regulated the customer’s watch, fitted and aligned the spring, and checked all the adjustments. He has assembled the movement and rechecked its accuracy over the course of a test run of several days. Now he is putting the watch back into its case. If it had been necessary, he would also have filed the bevelled edges and renewed the polish. He is trained to do so. In 2008 he passed his final examinations at the Lange Watchmaking School with flying colours.
(04/2010) As an expression of LADOIRE's horological grammar, the Roller Guardian Time Punk White immediately invites attention. Introducing an unforeseen style, this timepiece combines technical supremacy with a side-glance at Punk Rock aesthetic codes. Clad in white, this striking model anticipates future trends and adorns time with a magically Haute Couture dimension.
(04/2010) Watch manufacturer Hanhart launched the world’s first affordable mechanical stopwatch in 1924. Hanhart introduced their first Chronograph Series in 1938, with the legendary single-button model, “Caliber 40,” whose replica, Primus, from the Vintage Line “Made in Germany,” has become a treasured collector’s item.
(04/2010) This square-shaped piece offers a new example of the marriage between Swarovski craftsmanship and the technical prowess of Swiss watchmaking. Two new versions have been added to a line which already offers leather, rubber and Crystal Mesh variations.
The “Elis” watch is now available in grey, as well as an blue Crystal Mesh option which is a Limited Edition (just 2’222 pieces will be produced) to be released in conjunction with the Swarovski Spring/Summer 2010 jewellery collection.
(04/2010) After the successful launch of their exclusive collection of mechanical wristwatches in 2009, the watch manufacturer Hanhart begins 2010 with three new Primus models. The new collection immediately became a sign of the times. An exclusive, sporty chronograph line, consisting of a few select pieces, elegantly designed, combining the historical element with the latest technology – and with the unmistakably unique signature that has distinguished Hanhart since 1938: the red button that safeguarded pilots from accidentally resetting the deceleration time.
(04/2010) Teamed with a black vulcanized rubber strap and equipped with a mechanical automatic movement, this sophisticated chronograph has been treated to a new XXL (44 mm) case design endowed with distinctive attributes. The fluted case in polished/satin-finished and sand-blasted steel is reinforced by profiled push-pieces. The screw-down case-back guarantees water-resistance to 200 meters.
(04/2010) Following the “Avant Time” concept and the success of the “D:Light”, Swarovski is continuing its avant-garde design approach by creating an exceptional piece that expresses its unique vision of time. The “Rock ’n’ Light” is a true style icon. The definition of both a timepiece and a design object, it pays homage to crystal in dramatic fashion. With over 115 years of faceting experience, all of Swarovski’s unique expertise has been distilled into this revolutionary watch.
(04/2010) Presented on the Paul Ricard circuit during the 8-hour Castellet racing event, where the Aston Martin Racing stable distinguished itself brilliantly in 2nd place with the drivers Harold Primat, Stefan Mücke and Adrian Fernandez, the AMVOX5 World Chronograph opens a new chapter in the partnership between Jaeger-LeCoultre and Aston Martin, and continues to combine horological expertise and automobile performance in a refined manner.
(04/2010) This contemporary and sophisticated dress watch seduces with its refined lines, graphic effects, and harmonious embellishments. The watch is enhanced by 48 zircons, delicately positioned on the bezel in a trapezoid setting. The curves of the PVD-treated case associated with the oval of the counters underline the femininity of the model. On the dial, the date hand and the day of the week add an original geometry to the display, while the “Candino” symbol positioned at 12 o’clock provides a graphic element.
(04/2010) In Saudi Arabia, timepieces from the Mecca of fine watchmaking are in high demand. You can find them in London, Tokyo, and Manhattan. All over the world people dream about Glashütte watches. The town is famous, nearly more so out there in the wide world than here in Germany. However, Glashütte is in fact tiny: with a population of about only 2.500 living in the eastern hills of the Ore Mountains; there’s one hotel, two banks, five citizens’ associations, six hair salons—and “the Watch,” as people here succinctly refer to the entire watch industry, comprised of ten factories, three of which have the status of “manufactory.”
(04/2010) After quite a long waiting period, NIVREL presents a new automatic timepiece especially for ladies at BASELWORLD 2010. The Héritage Bijoux La Grande Date is a mechanical tidbit. Technically based on an automatic movement calibre ETA 2892-A2, the movement features an indication of hours, minutes, a small second and a twin-disc outsize date at 12 o’clock.
(04/2010) For this distinctive chronograph, Baume & Mercier has designed a new fluted case in black satin-finished and sand-blasted PVD-coated steel, accentuated by profiled push-pieces and driven by a mechanical self-winding movement. Screwed down to guarantee perfect water-resistance to 200 meters, the case-back is fitted with a triangular-shaped opening revealing the oscillating weight adorned with “Côtes de Genève”.
(04/2010) The “Avant Time” concept was unveiled in 2009 at the international launch of the Swarovski watch collection at Baselworld. Proving an instant hit, the “D:Light” enchanted visitors with its combination of skilled design and unique movement designed specially by the company. In keeping with the tradition of this unconventional line, a Limited Edition of 99 pieces has been produced in 18-carat rosegold.
(04/2010) The FRANC VILA “Cobra” collection introduced the first evolution of the characteristic “esprit unique” watchcase. The new case is dedicated to aficionados of extreme sports. Built to withstand 300 meters deep, the “Cobra” timepieces are specially conceived for hard and intense water activities. The carbon fiber inserts ensure the protection of the watch for the most exigent sports.
(04/2010) MeisterSinger has a special relationship with time. This is why we reinterpreted well-established things by designing an elegant, original pocket-watch. The outcome is the Ur Uhr pocket-watch. Simply made for relaxed people and those who always wanted to form time a little bit more individually. Even with launching the Ur Uhr pocket-watch MeisterSinger is bound to its principles.
(04/2010) The new Heartbreaker Love Edition is an ode to love and to romanticism. This latest little addition to the Royal Lady collection is a sweet tribute to lovers. After the proven success of the first Royal Lady limited edition, Edox is today offering a new version of this magnificent feminine watch. Encrusted with 68 diamonds, the steel case has changed slightly, becoming rounder and more sensual.
(04/2010) A jewel of the sea with a watch nestling inside: with the new VENUS, CENTURY plunges into the imaginary world of the sea, with its naturalistic forms and surreal magic. Drawing on the mythology of the beach and of the treasures buried in the ocean depths, CENTURY brings together in this piece its traditional know-how and its mastery of jewellery techniques.
(04/2010) FRANC VILA unveiled a new timepiece featuring 5 minutes repetition complication and built to provide a clear sonority thanks to the use of Lightnium combined with titanium. The new watch, named FVa35 SuperSonico 5 Minutes Repeater, is included in the brand’s SuperLigero Concept collection.
(04/2010) Sensuous and sophisticated, resolute and intriguing. This is the woman who has inspired the designers at Lorenz Lab in the creation of the new Blue Moon watch collection for Spring/Summer 2010. Epitomising a new approach to modernity, she chooses the accessories she wears with meticulous care. Style, colour, elegance: every detail must be of stunning beauty.
(04/2010) The B-42 MARINEMASTER is one of the most prestigious FORTIS ranges of models, established already in the 40’s. Like its historical forerunner the latest model line the B-42 MARINEMASTER collection, which offers a Day/Date, Chronograph and the C.O.S.C. certified Chronograph Alarm, feature highly precise Swiss mechanical movements with automatic winding. It fulfils all requirements of professional sports watches.
(03/2010) With a special collection of exceptional complications, A. Lange & Söhne commemorates the spiritual legacy of the founder of Germany’s precision watchmaking industry. Presented in a novel gold alloy of hitherto unmatched hardness, the trilogy consisting of the TOURBOGRAPH “Pour le Mérite”, the LANGE 1 TOURBILLON, and the 1815 MOONPHASE manifests the horological heritage of Ferdinand Adolph Lange enriched with contemporary ingenuity and artisanal virtuosity.
(03/2010) The Brain Orgy represents a delicious modern and psychoanalytic interpretation of erotic images, that are largely present in the watch history, and in which intellectual pleasure, strictness and divertissement merge magnificently. They become “serious” objects, for “serious” people, that with a big seriousness, doesn’t consider themselves too serious. The draft is almost “escherian” in its twisted complexity, represents our primary sexual organ.
(03/2010) Following the launch of the first of its calibers to be produced entirely in-house, the "ARM09", the company Armin Strom AG has now become a manufacturer of its own movements and achieved the status of an exclusive watch manufacturer. This has been another important stepping stone on the way to a bright and promising future paving the way to larger degree of independence.
(03/2010) MeisterSinger N° 01 is deemed a classic amongst watch connoisseurs. Now this timeless classic is available as a special temptation. The new colour „sun shape cut chocolat“ plays with the light and shows different facets depending on the position of the sun: from a warm deep brown to cacao - due to the special sun-shaped cut!
(03/2010) The MAYU MARRONE from Moser. The Italian variant of the MAYU line. An extraordinarily elegant watch with a dial in a dark shade of brown. Equipped with the rare, large pocket watch-style seconds hand. And a mere 9.3 mm thin. A power reserve of 80 hours ensures that the watch will continue to run accurately without winding for more than three days.
(03/2010) The world will get an exciting peek into the future of TechnoMarine, the game-changing Swiss watchmaker, when the brand unveils its new Cruise Sport collection. Cruise has been the iconic pillar of the TechnoMarine brand since it splashed onto the scene in 1997. The fun and flirty designs were the first ever to mix diamonds with plastic. It was a revolutionary concept, especially within the traditional world of Swiss watch making, and the designs drew raves from globe-trotting style setters who embraced the glamorous new look.
(03/2010) An explosive cocktail of technical sophistication, taut lines and high-end finishes, the Power Breaker chronograph launched in 2005 now draws additional strength from the contemporary aesthetic codes of the Formula 1 motor-racing universe. While the case boasting a complex four-part construction – bezel, middle, back and crown guard – remains identical to the original, the dial displays an original sporting dynamic.
(03/2010) Premiering at BASELWORLD, Timex’s latest addition to its women’s collection is the Oversized Crystal, a watch that embraces the current trend in generous-sized dials for women while maintaining a decidedly feminine allure. Since its debut in 2008, the women’s Crystal collection has reinforced Timex’s global renown for more than 150 years of watch-making heritage by marrying thoughtful, classic design with the brilliance and renown of genuine Swarovski® crystals.
(03/2010) Edox is completing its new collection dedicated to the World Rally Championships (WRC) with a model comprising 1,000 exclusive pieces mounted on a solid chronograph movement rotated through 180 degrees. The stylised push-pieces and crown of the WRC line are therefore positioned on the left side of the case middle, making handling easier
(03/2010) This automatic watch has a resolutely aquatic design and takes its name from the powerful marine animal, whose teeth appear integrated in the centre of the solid 316 L steel bracelet. Objective: determination, agility and force. A tough watch, the Atlantic Blackshark is the proud heir of the Seashark line and offers an ultimate guarantee of precision, which all men of action are entitled to expect.
(03/2010) Conceived for the modern nomad, the active outdoor enthusiast who’s always on the move from one place to another, via urban and/or remote natural environments, the Wenger LED Nomad, is a design forward, multifunction Swiss Made sport timepiece, which offers various analog and digital functions.
(03/2010) Timex, a leader in outdoor and sports performance timepieces, today unveiled the Timex® Expedition® Military collection, an assortment of premium timepieces inspired by historic military and aviation lifestyles. The collection includes the Timex Expedition Military Chronograph and Timex Expedition Military Classic wristwatch.
(03/2010) The new P’6530 Titanium Chronograph sees Porsche Design revisiting a milestone in watchmaking – one that is limited to an edition of 911 pieces. The re-issue of this classic is at the same time the first watch in the exclusive new Heritage collection, which will be completed with various models over the years to come. Its case and bracelet are fashioned entirely from titanium.
(03/2010) The Tiffany Watch Co. Ltd is proud to present Tiffany Gemea, a horological jewel with a curvaceous silhouette and a shower of diamonds that would undoubtedly have caught Audrey Hepburn’s eye in the opening scene of “Breakfast at Tiffany’s”. The distinctive barrel-shaped case is crafted in 18-carat white gold and embellished with top Wesselton diamonds. The stones have been cut and set in ascending and descending size along the edge of the case to create an intriguing effect of movement.
(03/2010) In a world where trends are continuously changing, Lotus introduces its most avant-garde collection. This new range of watches has been inspired by the material of the 21st century: ceramic. The Lotus Ceramic collection is a perfect combination of cutting-edge technology, quality and revolutionary material. Ceramic has a sensual feel. The stylish finishing reflects intensively the colour.
(03/2010) Today’s Tissot Visodate 1957 Automatic has its roots in a long history of innovation. Inspiration for this timepiece comes from watches released in the 1950s when Tissot celebrated its centenary. A particular milestone of that era was the integration of a date display into the automatic mechanism and the new watch presents this feature in eye-catching contemporary design.
(03/2010) All the useful functions of a sports watch are present in the new Class-1 Chronoffshore Limited Edition. Equipped with a tachometric scale and a robust, reliable chronograph calibre, this impressive toy has, however, undergone some changes since the Class-1 collection was launched in 2006.
(03/2010) Faithful to its innovative spirit and to its effort to be continually at the avantgarde of trend in term of design and technology, Festina introduces a new range of watches which has the particularity of being made with one of the most original and attractive materials presently used in watch making: ceramic.
(03/2010) A range of styles and variants is available, from the smaller feminine sizes to the unisex medium. A larger model with a rugged, sporty chronograph movement subtly recalls the storied Gucci lifestyle, with its love of yachting and marine sports. An alternative, highly-wearable version of the 27mm model features a dazzling diamond bezel encircling a mother-of-pearl dial set with 12 sparkling diamonds.
(03/2010) First impressions of the new DS Rookie are profound and uncompromising. The watch strikes a potent note of undeniable originality and youthful character. Smart contrasts dance throughout, blending notes of shiny and matte surface finishes, with strong accents of technicality. At different angles, it brings to mind a variety of brilliant impressions, of racing car dials and fine measuring instruments, rendered in rugged, expert design.
(03/2010) Discretion is the art of allusion. For 300 years, a cloverleaf has been engraved at the heart of Jaquet Droz creations as its secret signature. With The Cloverleaf, the Manufacture now sets its most iconic motif in the light of day and the mysteries of the night. The Manufacture has devised a dial in white mother-of-pearl or onyx to complement the case in white gold.
(03/2010) In the manner of a barometer, Swiss watch manufacturer Eterna’s Soleure col-lection reflects current tastes and expectations in timepiece design. With their ergonomically redesigned cases, Soleure chronographs now provide improved comfort to slimmer, more feminine wrists. A metal bracelet is henceforth available while redesigned hands and dial faces add a further touch of refinement. Here and elsewhere, details are everything and today’s Soleure timepieces are sure to appeal to new generations.
(03/2010) The P’6780 Diver is Porsche Design’s second diving watch in more than 25 years. This brand-new timepiece is powered by an automatic movement, handles depths of up to 1000 metres and features a dial that offers excellent readability in the dark. The Diver’s three-part case design is both unique and particularly intricate: acting as the housing for the dial and the movement, a circular stainless steel container hinges back into a bead-blasted titanium bridge structure held on the wrist by means of a caoutchouc strap.
(03/2010) This elegant watch embodies the will of the watchmaker from the Jura Paul Picot to keep on with the tradition of complicated watches outlining its Design with soft and ergonomical shape , and aligned with our modern times! The « grand Tonneau » is part of the Majestic line which is known by its mechanical complications (Réserve de Marche, Chronographe, Rattrapante) as well by its special opening on the bezel. Its uniqueness allows a different glance at the counter and thus conveying an immediate recognition.
(03/2010) The Mido Multifort line presents its first ladies' watch. The Lady Diamonds automatic is a study in smooth curves. Its dial, featuring circular Geneva stripes decorations and set with eight diamonds, gives it great elegance. This timepiece will delight women who wish to wear on their wrist a watch combining aesthetic beauty and advanced technology. Mido now brings to Streamline a resolutely feminine appeal.
(03/2010) The ever-mysterious je ne c’est quois: Some women simply have it. It’s never quite clear what the “it” is, but wherever this woman goes, something very captivating radiates from her, causing a reaction from those who cross her path of wanting more. She commands whatever space she exists in, is always the center of attention and is a natural-born leader. And, no matter how challenging the situation, this woman knows how to handle it with grace and sophistication.
(03/2010) The Cuervo y Sobrinos Pirata collection introduces a new model: the chronograph with complete calendar! With this collection, the brand pays tribute to its origins with powerful, captivating, arresting watches inspired by luxury and the adventurous spirit of the buccaneer period. For good measure, add a touch of the romanticism which has always shrouded the pirate legends.
(03/2010) Beautifully arranged. Glowing. Pure. The eSenza Blue Jubilé can be distinguished by its refined elliptical form and enthralling play on light. Elaborate shapes. Emphasised by the gentle linearity of a satin strap, the case creates an oval with perfect proportions, while the entire circular dial is adorned with sapphires in varying shades of blue. Set in a Fibonacci spiral derived from the golden number, they bring a mythical balance to the subtle harmony of blues.
(03/2010) The launch of the new Twenty-8-Eight collection of DeWitt is an inspired evolution of the brand, as it harmoniously integrates a more classical style and extremely pure lines and patterns into its unmistakeably recognizable DNA: the imperial columns on the flanks of its case. Offering a subtle combination of character and refinement, the design of the new Twenty-8-Eight collection is sober and balanced.
(03/2010) Not only is the new calibre DW 8014 the first complicated regulator movement integrating a Tourbillon entirely developed and produced by the DeWitt Manufacture, but it also introduces a patented and extremely ingenious Automatic Sequential Winding (A.S.W.) device, driven by a peripheral oscillating rotor.
(03/2010) The Belluna line continues to explore the world of Art Deco with a design GMT model displaying bright and stylish contours. Inspired by the Chrysler Building, the most famous of New York skyscrapers, the design of this watch captures remarkable features of this jewel of Art Deco architecture.
(03/2010) What rally driver has never dreamed of finally having a watch that would enable them to time their performance? Edox, a Jura watchmaking firm which celebrated its 125th anniversary in 2009, has now made this dream come true with a collection wholly dedicated to the World Rally Championship (WRC). Developed exclusively for Edox, the new 36 calibre is a true revolution in the worlds of watchmaking and cars.
(03/2010) It was known for its understated nature, powerful lines and daring shape. But nobody had ever yet suspected the first watch designed by Fawaz Gruosi in 2000 of eccentricity. For its 10th birthday, Instrumento N° Uno shows up in vividly colored versions. On the men’s model, the green, red, or yellow colours of the hands, the Arabic hour numerals and the dual time-zone indices are matched by overstitching in the same shade on the alligator strap.
(03/2010) Their magic world has always fascinated Jaquet Droz. Of the stones used by the Manufacture’s expert dial-makers, onyx is particularly admired. Alluring and mysterious, it presents the shade of darkest night: the color of all our dreams, of all infinities. This poetic illusion is magically captured by Jaquet Droz in the Grand Heure Minute Onyx which, for the first time, confronts the dark mystery of onyx with the bright gleam of steel.
(03/2010) Once the leather strap (black or Burberry) of the Worldmaster Art Déco has been adjusted, it is not only the heart of the ETA 2804 movement that can be heard beating. As if the hands of time were turning in the opposite direction and suddenly past eras and faces are passing by... Grandfather? Father? But of whom or what does the Worldmaster Art Déco make you think? The warm feeling of a familiar object! The one that is kept – who knows for sure – to be handed down one day.
(03/2010) Get with the times with Atlantic’s Big Date chronograph! If you are living your life at the speed of the sound barrier, the completely aeronautic aura of the Worldmaster Big Date will appeal to any man in a hurry and concerned about performance and subtlety. A chrono reference point that combines efficiency of design with top watchmaking quality. All the Atlantic expertise in one product!
(03/2010) Created in 1960, the Admiral’s Cup celebrates its 50th anniversary in 2010. With this eminently sporty timepiece CORUM has paid tribute to the ocean’s enthusiasts for half a century. As some of them also choose to explore the ocean’s depths, CORUM offers for the first time, the Admiral’s Cup Deep Hull 48, a version dedicated to diving.
(03/2010) Cuervo y Sobrinos presents two new versions of one of the most emblematic models in its collection: a very refined and sleekly modern variation of the Prominente Chronograph. This timepiece is a classic of the brand with a “Swiss heart and a Latin soul.” This complicated timepiece with steel case features a carbon fibre dial with a unique honeycomb decoration.
(03/2010) The alarm function is one of the earliest watch functions of all times. The oldest known wrist watch with this feature is dated back to 1876. That is why these watches are much in demand, and especially longed for by watch collectors. Although the Russian mechanical alarm movement cal. 2612.Poljot has not been in production since 2002, we managed to track down a limited quantity of these rarities. Additionally, we crafted a unique design to commemorate the 1960s.
(03/2010) The Coloseo Black Racing 2010 is the latest addition to the Black Racing series and will get its first taste of the track on the wrists of the best drivers in the world at the 2010 Le Mans 24 Hours. SAINT HONORE ambassador Paul Belmondo helped launch this prestigious limited series in 2006, a collection inspired by the world’s most celebrated automobile races. In 2010, only 240 (10 X 24) of these watches will be available for the most passionate motor sports enthusiasts.
(03/2010) The ultimate masculine accessory, the Authentic GUESS series is a collection of beautifully, bold yet tailored watches. They are multifunctional, stylish and have a contemporary design. Perfect for work or play these handsome, graphic timepieces look as sharp with a shirt as they do casual, when paired with denim. These watches are created with the core GUESS guy in mind, he has the confi dence of self expression, a great personality, serious yet fun.
(03/2010) Tiffany Watch Co. Ltd marks its second year of consolidated success with the launch of the Atlas Gent Square Chronograph. The Atlas Gent Square, with its robust 40 mm stainless steel case and sporty design features, exudes an unmistakable masculine appeal and joins the original Atlas Gent Chronograph family adapting its original morphology from round to square.
(03/2010) The Tissot PRS 516 is a timekeeping legend, with the original version already attracting attention on and off the racetrack in the 1960s. Then it was the subject of an award-winning advertising campaign featuring the product on a dynamically photographed racing driver’s gloved wrist. Today the Tissot PRS 516 Chrono Auto Valjoux pays tribute to the brand’s deep-rooted passion for motorsport with a sophisticated Swiss-made movement and rich, retro-modern design.
(03/2010) The All Dial line explores the sea bed and presents a new sporty model that will delight diving enthusiasts. The All Dial Valve watch with helium superbly combines advanced technology and aesthetic appeal, a prowess characteristic of the All Dial collection. Reliable and accurate, it can safely be worn when exploring the marvels of the sub-aquatic world.
(03/2010) To pay tribute to its prestigious heritage and to mark its 150th anniversary, TAG Heuer is organising an amazing international round-the-world exhibition. At this occasion, 16 historical iconic timepieces and 3 major novelties will be exhibited. The “Odyssey of pioneers” is an epic and emotional experience.
(03/2010) Essential. Original. Unmistakable. The Senator Chronograph XL is a superb example of the fine art of mechanical watchmaking from Glashϋtte Original. Unpretentious and understated, its classic elegance speaks for itself - and for the 165 years of German watchmaking tradition, craftsmanship and experience that lie behind it.