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The AllianceVictorinox

BASELNEWS 2011Essentialist design philosophy: Victorinox Swiss Army Alliance

The Alliance line has steadily evolved since its earliest incarnations, yet the core values remain clearly and indelibly the same: serious, sober, function-driven design using Swiss-made components and crafted materials of the highest calibre. This year’s new Alliance rollout emphasizes fluidity and dynamism.

The lyre-shaped watch horns are elongated. Dial styles reflect the spare, essentialist design philosophy: lacquered black but not glossy; silver, satin-finished, with a sunray effect subtly catching the light; or slate grey and matte-finished. Brand new is the presence of only three Arabic numerals on the dial face — at three, six and nine o’clock. Elsewhere, raised and sharp-edged markers indicate the hour. The date window is at six on the watch and angled between four and five on the chronograph. Soft leather for the strap or a classic bracelet in three-link steel, with alternating finishes or understated colour variants.

The result is a line of classic timepieces built on a heritage of ingenuity and precise attention to detail, with a distinctively modern twist.

All informations about the watch fair: BASELWORLD