BASELNEWS 2011Frédérique Constant Junior Ladies: Girls in the spotlight...
Swiss watch manufacturer Frédérique Constant is pleased to present the new Junior Ladies Collection, dedicated to young girls, and aged 12 to 16. After the confounding success of the Frédérique Constant Junior Collection© launched in 2010 and designed for boys, the Geneva-based brand has now developed the new accessory that every young girl dreams of. A genuine Swiss watch that resembles the design of her mother's Frederique Constant Delight timepiece.
Thanks to the accessible positioning with an unrivaled price/quality ratio, young girls will be able to choose their first Swiss watch from three variations, all youthful and feminine. The caseback of each Frederique Constant Junior Ladies watch has been designed to be able to engrave a personal message. Whatever the occasion: a birthday, a bat mitzvah or a communion, any message can be engraved.
With a delicately polished steel case of 26mm diameter, all models are fitted with a quartz movement and equipped with a choice of three sophisticated and finely detailed dials. Roman numerals surrounding a guilloché natural mother-of-pearl dial center for the most sober version; or applied steel indexes and diamonds around a hearts guilloché pattern on a natural mother-of-pearl dial center for the other two versions. All versions are available on a steel bracelet and a selection of colored satin straps.
In support of the introduction of the Frédérique Constant Junior Ladies range, the brand will launch a dedicated advertising campaign featuring the talented Alessia Lenders. Now 15 years of age, Alessia grew up in Paris, New York and London and perfectly embodies the values and aspirations of the Frédérique Constant brand. She has worked closely together with the Frederique Constant Communication Team to develop a beautiful campaign that will speak to Alessia's peers.
All informations about the watch fair: BASELWORLD