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The new AvantgardeShorokhoff

Performed By MasteryBASELWORLD 2011 Preview: Alexander Shorokhoff goes Avantgarde

For many years, the “Alexander Shorokhoff Uhrenmanufaktur GmbH” has been part of the exclusive circle of small, but fine watch manufacturers, producing their mechanical time keepers in a traditional way.  The objects of art created by Alexander Shorokhoff do not only impress through their ambition of unique design and aesthetic, but also the selected materials and technique, which correspond to the highest demands.

In any case, the „Heritage“ collection has been highly appreciated and much in demand with the watch collectors and connoisseurs all over the world. Now, in March 2011, “Alexander Shorokhoff” is going to present a real surprise. In order to open this brand to a wider public, he developed a brand new young product line. With this collection named „Avantgarde“, the Alexander Shorokhoff watch manufacturer will set new standards. The new Avantgarde watch models’ prices are very competitive despite their partially engraved movements, the antireflective vaulted sapphire glass, the high grades stainless steel cases, the blue-dyed hands and the large-scale assembling by high qualified specialists.
There is no doubt that the watch manufacturer will be able to win new different groups of customers. This will be young customers setting great store by modern unique design as well as by handicraft and traditional mechanics. Under the slogan “Performed By Mastery“, the first models of the „Avantgarde”-collection will be available in the specialised shops not later than early in April.

All informations about the watch fair: BASELWORLD