Reverso, from Icon to Cult5th Edition: SIHH Around the World
On January 17, at the Salon International de la Haute Horlogerie (SIHH), the most prestigious watch fair in the world, Jaeger-LeCoultre unveiled its 2011 collection to the international press and authorized retailers. At this occasion, Jaeger-LeCoultre presented its latest timepieces on its website.
Jaeger-LeCoultre is now taking its latest creations on the road for the 5th Edition of the “SIHH Around the World”. From January 19 through mid-March 2011, Jaeger-LeCoultre is inviting LeClub members and VIPs to an exclusive preview of its latest creations in its Boutiques. Celebrating the 80th Anniversary of the iconic Reverso, guests attending the events will be surprised and seduced by the new collection of Reverso watches, which stays both true to its legend, whilst pushing the limits of creativity.
Since December 8 2010, Jaeger-LeCoultre has been inviting owners of Reverso watches to tell their stories in the virtual museum dedicated to this mythical reversible watch. A few of these exceptional watches will be displayed in Jaeger-LeCoultre Boutiques during these events.