Audemars Piguet online information platformLaunch of the audacity.ch online magazine
Audacity.ch, the new Audemars Piguet online information platform, will be officially launched on Monday October 18th 2010. This site is intended for all devotees of watches and haute horlogerie, as well as to the public at large, collectors and the press. In parallel with the official Audemars Piguet website, the Audacity.ch platform will cover the brand news: technical innovations, limited editions, sponsoring, AP icons, new product launches, boutique openings; and will also on a broader level deal with the crafts and the professionals who exercise them in perpetuating Audemars Piguet’s wealth of expertise.
Audacity.ch will share its Audemars Piguet heritage with a wide audience by telling the stories of its legendary watches and providing a floor for the artisans who are cultivating the incredible history of this brand that is still in the hands of its founding families. The new Audacity.ch website will thus express the three cardinal values of the Manufacture Audemars Piguet, namely tradition, excellence – and of course audacity, which inspired its name. The articles published by Audacity.ch are intended for the widest possible circulation and may be picked up by the written press and on the web.
Simultaneously circulated in French and English, Audacity.ch features smooth and elegant signposting that will enable internet surfers to enjoy instant access to the brand’s latest information provided in the form of texts. Come and explore all our sections at Audacity.ch!