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Great opening!

Swatch Art Peace HotelThe three first watches sold are… Blancpain ones!

Blancpain sets the tone at the heart of the Swatch Art Peace Hotel in Shanghai. Just a few hours after the opening of its new boutique – alongside those of Breguet, Omega and Swatch – the three first watches to be snapped up in the newly opened establishment at the junction of the city’s famous Bund and Nanjing Road premier shopping streets bear the signature of the Manufacture from Le Brassus.

This is far more than a symbolic act for the fortunate buyers, who have thus made news by treating themselves to the first timepieces to be sold in this outstanding location: one ladies’ watch and two men’s models. The Blancpain boutique inaugurated yesterday within the brand-new Swatch Art Peace Hotel is the prestigious watch brand’s second in Shanghai, and its 37th worldwide.