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Exclusive choice

BASELNEWS 2010Gucci U-PLAY COLLECTION: Instantly create a new Gucci watch for any occasion

U-Play, the new line of Gucci timepieces for women, designed by Creative Director Frida Giannini, is distinguished by its functionality and versatility. These two features not only make this watch practical, but also a stylish and an enduring companion for the ever-increasing pace of global living. The concept behind the U-Play collection lies in the interchangeable design of the components, which allows the wearer to change the combination of colours and materials to suit the occasion or to express her personal taste. This feature enables each piece to be individually interpreted or transformed – a mark of the excellence of modern watch-making, balancing form and function, technology and design.

The new watch, defined by a rounded dial with engraved monogram and tapered hands, is embellished with a decorative metallic horsebit motif, one of Gucci’s most iconic symbols.

Each model comes with an interchangeable bezel and bracelet set in three different tones and materials. The watch is available in two versions: the basic small-size model (27 mm diameter) features a polished stainless steel bangle with an interchangeable set of beige satin, black patent leather and white lizard skin parts; the larger model (35 mm diameter) has interchangeable parts in white Guccissima leather, blue ostrich skin, mauve rubber and black patent leather.

The U-Play collection offers an exclusive choice for women seeking timeless, high-performance accessories, in terms of both technical composition and aesthetics. The distinct, feminine design with its light, modern materials in intense, fashionable colours gives this timepiece an air of creative, contemporary elegance. The ingenious interchangeable design adds extra allure, allowing each woman to instantly create a new Gucci watch for any occasion.