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BASELNEWS 2010RADO Ceramica Digital Automatic - Intuitive. Technological. Always resolutely graphic.

Rado’s Ceramica model revolutionized watchmaking in 1989, making its mark with a daring design in full ceramic. A genuine revelation that has since become an indisputable icon. The legend is now forever digital. With this new model, Rado marries digitalization with the properties of an exceptional material and the perfect integration of all the elements that is the signature of the Ceramica line.

At the front it is digital, with a high-tech time display. At the back it is mechanical. The digital display is entirely driven by an automatic movement visible through the transparent case back. The result is superb technicality with a precision that has become synonymous with durability.

Dial, crystal, case, bracelet: the elements fuse together and create a dazzling ceramic silhouette that extends endlessly around the wrist. Its monochrome fluidity has set the standard. The lightly curved sapphire crystal fits the case from edge to edge. Supreme simplicity of the dial. An intensely black surface, highlighted by the unique, pure outline of the numerals. Hours, minutes and date. Perfection of time.