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BASELNEWS 2010Rolex Oyster Perpetual Datejust Lady - Eternal lightness of the present

Fresh, refined and elegant. Fitting descriptions of the gracefully feminine new Rolesor models in the Oyster Perpetual Datejust Lady 31 mm collection. An ode to passion and sensuality, these delicate gems for daily wear are an invitation to share in their carefree youthfulness. They celebrate with brio the marriage of their materials — precious stones, 18 ct gold and 904L steel — and colours.

Wide range of dials

These new Lady 31 mm models in yellow, white and Everose Rolesor are available with a wide range of dials and decors. The floral motifs on the dark rhodium, and champagne and pink dials are produced using an electroforming technique, a very subtle deposition of material that reproduces the design with extreme precision. These visually attractive motifs give pleasing volume to the dial.

Fluted and gem-set bezels

The Oyster Perpetual Datejust Lady 31mmis available with either a fluted bezel or domed bezel set with 24 or 46 brilliants, reflecting the slightly rebellious and mischievous side of the pieces with a hint of intrigue.

Gem-set 6 o’clock hour marker

The gem-set Roman numeral hour marker at 6 o’clock adds a fascinating, singular touch to a watch that makes every minute an escape from time. The timeless lightness of this Lady 31 mm should not obscure the extreme precision of its mechanical self-winding movement with a Perpetual rotor. The lady can thus return at any time to the world of the present and live the moment to the fullest.