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BASELNEWS 2010Zeitwinkel Premiere at Basel World 2010

Zeitwinkel, a new brand of highest quality, Swiss manufactured time pieces, independently designed and with manufacture-movements, will present itself to the world for the first time at BaselWorld 2010. After years of preparation and development, the debut in Basel also represents the launch of retail sales for the Swiss company.

Co-founder Peter Nikolaus: „ The original source for the conception of Zeitwinkel was the desire to create an honest and high quality product that unites people with a similar outlook on life. Admittedly, no one absolutely needs a watch that costs at least 4,900 Euro, but we assume that our customers make their decisions quite deliberately. No high gloss, no unnecessary sparkle, and you are still allowed to use your head.“ Professor Ivica Maksimovic adds: „Zeitwinkel excites me most because it´s a mechanical watch, which is able to express sustainability in an ideal way. Of course, our costumers will not save the world with their Zeitwinkel watch. However this watch symbolizes that its owner makes his own decisions consciously.

Zeitwinkel welcomes curious glances in Basel, as well as inquisitive questions. The owners themselves will be present at stand P20, in the „Palace“ hall to answer questions, exchange information and heatedly discuss life, the universe and the Haute Horlogerie. And those who follow the motto „silence is golden“ may still simply look at the four beautiful models with their double dial variations.

For everyone that can’t make it to Basel this time around, the Zeitwinkel founders are presenting their concept of what a truly valuable watch should look like at On their website, they also explain why a Zeitwinkel is genuinely „Swiss Made“, why they tenaciously refuse to follow fashion trends and how to download the configurator, that can be used to view the time pieces from every desired perspective.