Concept Watch for Concept CarBell & Ross & Peugeot: When a wristwatch becomes a dashboard clock
Originally designed to meet the needs of extreme sports professionals, Bell & Ross watches have gradually become a reference in the exclusive world of Swiss designer watch-making. Bell & Ross has been working with the automotive sector for several years. On the occasion of the Geneva Motor Show, the brand has invented an original dashboard clock for the new Peugeot SR1 Concept Car.
Concept Watch for Concept Car
The Peugeot SR1’s dashboard clock was designed by Bell & Ross to be in perfect harmony with the spirit of this avant-garde Concept Car. The timepiece designed by Bell & Ross offers an innovative integration concept and features a unique style and materials. The watch and its band fit neatly into the dashboard to become a temporary on-board timepiece. Easily removable, the instrument immediately turns back into a wristwatch.
Style and High Technology
An exclusive watch for an exclusive interior, a combination of simplicity, natural elegance and ultra-technology. On the futuristic dashboard, the Bell & Ross watch, the only analogue instrument, immediately catches the driver’s eye. It easily fits into a special slot on the dashboard. The watch case is cut from a block of steel and holds a three-dimensional face. During production, the digital machining facility designs a raised setting on the face. A feat performed thanks to avant-garde machining techniques. The monochromatic steel case and the leather wristband perfectly match the SR1’s interior upholstery.