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Endless range of design optionsARMIN STROM loses no time in becoming an authentic Manufacture

This year, ARMIN STROM moved into its new business premises in Biel and now the brand is already ready to launch its first calibre, under the ARMIN by ARMIN STROM label, on 17 November 2009, thus becoming an authentic Bienne watch manufacture. The ARM09 (ArminReserveMarche09), as the calibre is known, has emerged in a relatively short time as a result of dynamic teamwork and total motivation. As far as CEO Serge Michel is concerned, a proprietary movement lays an even firmer foundation for an exciting future. "Of course this step is the fulfilment of a dream for us, but it also ensures our independence in other areas."

Designer Claude Greisler was brought into the team to build the calibre and develop the manufacturing side of the business 3 years ago. Mr. Greisler set about his task with a group of precision engineers, watchmakers and a hand engraver and is now proud to present the finished movement.


A manual winding calibre, with an 8-day power reserve, which focuses on perfection of technology and craftsmanship, to create a distinctive design. The movement provides a great insight into the mechanism, has a power reserve display and meets the most demanding quality expectations. Watch lovers are sure to be immediately struck by the shape of the cogs. "Why make plain cogs? We implemented an idea which gives us an almost endless range of design options!" says Claude Greisler. After a close look at the movement, it becomes clear that great emphasis is also placed on the watch-making tradition, as well as innovative features. Finishing, for example, is top of the range and the technical specifications speak for themselves.