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Jaeger-LeCoultre launches the first watchmaking school on iPhone

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watchmaking on iPhone

Cooperation with PhonevalleyJaeger-LeCoultre launches the first watchmaking school on iPhone

Driven by the passion for horological technologies and faithful to ist avant-garde spirit, Jaeger-LeCoultre is opening the first iPhone watchmaking initiation school. The watch manufacturer has called upon the talents of Phonevalley, the world’s leading mobile marketing agency, in designing and creating its application that aims to share the fascinating world of fine watchmaking with the public at large. The result is available from the App store as of October 2nd 2009.

The Jaeger-LeCoultre application invites you to revisit the brand’s most iconic models, from the Reverso Squadra to the Reverso Gyrotourbillon 2, along with the Master Compressor Diving Pro Geographic. Far from merely representing a chance to (re) discover these models, the application offers users a watchmaking initiation, which will then enable them to admire these Jaeger-LeCoultre timepieces from a whole new angle: that of an amateur watchmaker.

Thanks to this application, iPhone owners explore the various stages in creating a watch. They have access to a particularly comprehensive dictionary of horology and to six watch initiation classes.