Rado launchs Radostar
The iconic Swiss watchmaker Rado, a key media partner at Salone del Mobile 2009, will be making full use of this year’s event in Milan to officially launch its exciting new initiative, radostar.com. The radostar.com site has been conceptualized and produced purely with young creatives and international design students in mind. This community is renowned for being both inspirational and aspirational and radostar.com aims to be their modern online destination. Rado has carefully chosen to engage with this generation of creative talent to continue to be a brand that is focused on the future.
With highly relevant design content and many social networking features, radostar.com offers a new digital platform to a demographic who are reshaping the next era of design. One of the key features of radostar.com, is the ability to give its community exposure as well as recognition by allowing them to publish and share work, not only to their peers but also to potential employers. The group element of the site will allow creatives of all design disciplines to discuss ideas and share thoughts.
In addition to this, well-known names from the world of art and design will be featured as guest editors on the site. Radostar.com will offer its members opportunities to gain exposure and endorsement via monthly Radostar awards, to be featured on the site’s homepage. Radostar.com will further demonstrate the brand’s on-going commitment to support and promote young and creative talent.