Charming class and sporty chic, a new Certina DS First Lady in ceramic trim
Independent, active and captivating, the woman of today is a rich blend of many facets. In touch with her time, her desire is to please, in the day as in the evening. Certina has chosen to celebrate her fine character with a new timepiece dedicated to femininity. The DS First Lady is notably unique, thanks to its highly sportive class and elegance. Irresistible, modern, it exudes absolute fashion in touch with today. The innovative use of ceramic on both bezel and crown tip bring a touch of technical and aesthetic originality to this new model, which offers performance, charm and tempo to the woman of today.
Certina has always drawn an important part of its inspiration from the very essence of femininity and womanhood. Since 1888, its many ladies' models have stayed in touch and in time with the aesthetic currents of the day, breaking distinctive new ground at every turn. The new DS First Lady reasserts this important tradition, a founding principle at the well-known Swiss brand, in accord with the image of the woman of today. Dynamic, elegant and free, it is full of charisma and chic.
The DS First Lady reveals its character in a sovereign sport-classical style. Gracious, clear and gentle, it invites the glance of the onlooker, captivated by its blend of trendy originality and clean design. Its fully polished stainless steel case is smartly equipped with a ceramic ring bezel inscribed to mark time in five-minute steps. The tip of its crown is also trimmed with this highly aesthetic and resistant material, for a complementary touch. The three-hand model is boldly original with its small-second counter at the six o'clock position, tastefully and delicately numbered.
The DS First Lady is available in two versions. One carries a black dial and bezel, pyramid-shaped hands and indexes in natural nickel finish, and is worn with a black rubber strap. The other captivates in white, with hands and indexes in black nickel finish, and is available with either a white rubber strap or a steel-bracelet variant.
For women with a particular liking for a more sportive charm, the new Certina DS First Lady is also available in a chronograph version. The model then boasts distinct dynamism in a display which is at once subtle and elegant, largely thanks to its twelve pyramid-shaped raised indexes.