Unlimited optionsochs und junior offers open-ended customization
ochs und junior offers open-ended customization of Ludwig Oechslin’s rigorously simple watches to its clients. The size, materials, colors and more can be defined in direct dialogue with CEO Beat Weinmann. This is not the standard level of customization in which the client selects predetermined options. The client can bring new ideas to the table and ochs und junior uses its manufacturing expertise to realize them.
This approach to customization does not scale. It is exclusively possible due to the 1:1 relationship between client and CEO at the heart of ochs und junior’s business, and the flexibility of ochs und junior’s production process. The ochs und junior website lets clients around the world experience the same 1:1 attention.
1 : 1
Every ochs und junior is personally sold by Weinmann. This is true whether the watch is purchased at ochs und junior’s workspace in Lucerne or shipped worldwide via FedEx. As ochs und junior’s CEO, Weinmann has direct responsibility for client satisfaction. And as the head of production, he fully understands the production possibilities of the watches. Questions about options can be addressed on the spot.
A sales person in a watch retail store would not have the relationships, experience, perspective, knowledge, or authority that open-ended customization requires. This type of customization is only possible when the client speaks directly with the head of production.
Weinmann working directly with clients is by design. ochs und junior was founded with two targets. First, that Dr. Oechslin design exactly the type of watches he likes with no sales or marketing input. Second, that Weinmann take personal charge of sales and service for every client. To ensure both of these targets, no more than 300 watches are sold per year.
ochs und junior is profitable and financially conservative. Its target is to sell enough watches to continue pursuing the above goals, not the number that maximizes profitability. It believes an outlook like this is critical to success for a small watch company in today’s industry of mega-groups.
Distribution
ochs und junior breaks the traditional rules of luxury watch distribution. ochs und junior watches are exclusively sold directly to clients at the ochs und junior workspace in Lucerne and over the internet at ochsundjunior.ch, instead of through the conventional routes of worldwide watch retailers and mono-boutiques.
Every ochs und junior sale (both online and in Lucerne) is personally handled by cofounder and CEO Beat Weinmann. This direct distribution model means clients enjoy a dramatically better sales and service experience, and pay no high middleman margins.
Zürichstrasse 49 in Lucerne is the location of the ochs und junior workspace. Surrounded by architecture firms, advertising agencies, and unique local restaurants, the bright, spacious venue is a place for clients to work out the concept for their timepiece with Beat Weinmann, while enjoying espresso served from a vintage 1966 Gaggia.
ochs und junior
ochs und junior AG was founded in 2006 as the vehicle for producing Ludwig Oechslin’s rigorously simple watches. The watches have no logo on the dial or case – Oechslin creates clear design idioms for ochs und junior which are instantly recognizable.
ochs und junior manufactures a maximum of 300 watches per year, enabling it to offer uncompromising timepieces and a uniquely personal sales (and after-sales) experience from a single source – the cofounders of the company.
Ulysse Nardin became a strategic partner in ochs und junior in the spring of 2012.